BEAUTY CARE

Salon Selectives launches TV ad campaign

BY Antoinette Alexander

CHICAGO Salon Selectives, the recently relaunched hair care brand, has kicked off a national television campaign.

Each spot portrays confident, empowered women who are able to narrowly escape sticky situations by using their intelligence and strength, along with the powers of Salon Selectives.

“The new campaign leverages the brand’s original core messages of transformation and customization while modernizing the theme. We have developed a new ad approach for the hair care category, moving away from product demonstrations and impossibly beautiful hair close ups, to connect with women through fantastical action-adventure stories,” stated Anne West, chief marketing officer for SBB, LLC, Salon Selectives’ marketer and distributor.

Chicago-based Laughlin/Constable developed the spots that will be running on national cable channels, including Lifetime, Oxygen, the Style Network and VH1.

One of the most popular hair care brands of the 1990s, Salon Selectives was recently brought back to the market by a small group of executives who acquired the brand from Unilever.

Although it has been off the market since 2004, the brand, according to the company, still has more than 80 percent awareness, as women don’t just remember the brand name but also such attributes as the apple fragrance and pink bottle color.

The product line includes three shampoos, five conditioners and 10 styling products. The retail price is between $3.29 and $4.29.

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Merlot introduces antioxidant peel-off mask

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care, which makes skin care products infused with grape seed, has expanded its line with the new Purifying Peel Off Mask.

The all-natural facial mask combines grape seeds, an antioxidant, with lemon, grapefruit, orange peel and ginseng extracts. Vitamin E works with vitamin B5 to keep skin hydrated while removing dirt and unwanted particles.

“We’ve always known about the power of grape seed antioxidants to fight against aging. Our new mask also helps stressed skin repair itself, with the power of ginseng,” started Merlot creator Wayne Beckley.

The mask comes in a 6-ounce tube and is expected to retail for $15.99.

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Oral-B, Samantha Harris team up for Operation Smile

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with Samantha Harris, E! News correspondent and co-host of “Dancing with the Stars,” to help support the children’s medical charity Operation Smile.

Consumers can log onto www.oralb.com/saveasmile and pledge to trade up from their old-fashioned floss to Oral-B Satin Floss. For every consumer pledge, Oral-B Floss will make a donation to Operation Smile.

“I’m thrilled to be working with Oral-B Satin Floss on this campaign benefiting Operation Smile and to be giving children around the world the opportunity to share their smiles with others,” stated Harris. “Being on TV and at home as a mom, I have come to realize how important it is to incorporate good oral care in our daily routines for a beautiful smile and healthy teeth.”

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