BEAUTY CARE

Salon Grafix develops new Healthy Hair Nutrition line

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care company Salon Grafix has announced the release of its new Healthy Hair Nutrition product line.

Ordinary shampoos can contain harsh detergents, chemicals and lathering agents that strip color and contribute to dryness and hair damage. Healthy Hair Nutrition is designed to maintain hair health and color while removing dirt and product buildup, leaving natural shine. Two new products from this line will be hitting shelves in February 2012.

The Healthy Hair Nutrition line consists of the conditioning cleanser and the intensive hair repair masque. The product line will be available for purchase online, as well as at various retail chains across the country. 

According to the company, what makes Healthy Hair Nutrition unique is that it primarily utilizes botanical ingredients, such as camellia sinensis (green tea) leaf extract, which tones and protects the scalp, and geranium maculatum (Geranium leaf extract), which helps to repair dry, damaged hair as well as restore balance to oily hair. The citrus crème fragrance, specially formulated for this new line, provides top notes of lemon, mandarin and crisp greens with heart notes of jasmine and rose — all based off of creamy woods, powder and musk scents to tantalize the senses. 


The new Salon Grafix Healthy Hair Nutrition conditioning cleanser and Healthy Hair Nutrition Intensive Hair Repair Masque retail for $6.99 each and will be available at CVS, Walgreens and Walmart, as well as other select retailers throughout the nation.


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La Roche-Posay’s newest formula helps treat, prevent skin redness

BY Antoinette Alexander

NEW YORK — La Roche-Posay is launching in March its new Rosaliac AR Intense Localized Redness Intensive Care, which reduces visible redness and irritation, and is suitable for rosacea-prone skin.

The formulation not only reduces visible redness but also can help prevent the progression of redness. Most redness-prone skins have a compromised skin barrier and can be highly reactive to environmental factors and traditional skin treatments. Rosaliac AR Intense Localized Redness Intensive Care is formulated free of potentially irritating ingredients/preservatives and sealed airtight in a 100% hermetic package. Twenty-four hour hydration helps rebuild a compromised barrier; instant light-diffusing formula neutralizes redness on contact.

The formulation is free of preservatives, parabens, fragrance, alcohol, colorant and lanolin. It is tested on erythematotelangiectatic (with redness and the appearance of small blood vessels) skin and subjects with atopic (hypersensitive) skin. With a patented high-protection, ultra-hermetic packaging — developed by La Roche-Posay laboratories with a pharmaceutical pump specialist — the product boasts zero contamination, oxidation, dry residue or waste, the company stated.
 
Rosaliac AR Intense Localized Redness Intensive Care serum has a suggested retail price of $39.95 and can be purchased at select physicians’ offices, select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations beginning in March 2012.

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Dr. LeWinn by Kinerase launches Facebook sweepstakes

BY Antoinette Alexander

NEW YORK — Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

Beauty mavens are encouraged to visit the brand’s Facebook page and choose their favorite diffusion line fashion designer for a chance to win. The winner will attend a fashion show at Lincoln Center, receive a consultation with a celebrity stylist and receive a two-night stay at the Empire Hotel.

The beauty brand is available in select Walmart and Walgreens stores, as well as in all Duane Reade locations.

Kinerase has a long history of creating high-end skin care products for both the physician and prestige channels, with some of the products in the core collection priced at well over $100. The Dr. LeWinn by Kinerase collection brings for the first time to mass Kinerase’s exclusive clinical strength Kinetin, as well as such ingredients as SNAP-8 peptide, osilift and eyeseryl.
 

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