Sally Hansen names nail artist Madeline Poole global ambassador
NEW YORK —Sally Hansen has signed nail artist Madeline Poole as global color ambassador, Trend Expert and artistic adviser.
As part of the collaboration, Poole will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis. In addition, she will create the nail looks for Sally Hansen’s exclusive nail sponsorship with Stella McCartney Collections in 2014.
Sally Hansen tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.
This creative collaboration will allow the Sally Hansen brand to integrate Poole’s innovative designs into the brand advertising, promotion and digital campaigns, the company stated.
"We are very excited about the new partnership between Sally Hansen and Madeline Poole, and feel that it has huge potential. As one of the most talented and recognized nail artists in the industry, Madeline will play an important role in ensuring that Sally Hansen continues to be seen as globally relevant, fashionable and cool,” stated Renato Semerari, president of Coty Beauty.
"I am delighted that Madeline Poole will be partnering with Sally Hansen, especially at such an exciting time in the brand’s development," added Johanna Businelli, SVP color cosmetics at Coty Beauty. "At a time of extraordinary worldwide growth for Sally Hansen, Madeline’s on-trend and creative designs will help elevate brand image, recruit new younger consumers and excite the retail trade."
Fresh Kidz deodorant for tweens hits U.S. market
NEW YORK — U.K. company Kind2Skin has entered the U.S. market with a new line of deodorants designed just for tweens.
“With the age of the onset of puberty continuing to fall, there is a substantial need for a collection developed exclusively for the five million 8- to 14-year-olds in the U.S. with over 50% of kids experiencing puberty before the age of 10,” stated Rochelle Diaz, COO of Kind2Skin USA.
Kind2Skin USA is launched Fresh Kidz with 1,500 doors out of the gate and expects to be in 4,000 to 8,000 doors by summer. Sales projections for the brand are slated at $1.8 million by the end of 2014 and 9.8 million by the end of 2016.
The products are currently available at Meijer, select Whole Foods, Giant, Stop & Stop and Amazon.com.
Premiering in Boots in the U.K. about a year ago, the Fresh Kidz range is free of harmful aluminum, drying alcohol and parabens. The formula can be used on all skin types and is also suitable for vegans.
The Fresh Kidz deodorants are dermatologically tested and are not tested on animals. Each SKU — one for boys and one for girls — is priced at $4.99.
Wahl launches new how-to website for men’s grooming
STERLING, Ill. — Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.
The new WahlGrooming.com is a new one-stop grooming destination that features a library of styles, instructional videos and expert tips, and also supports what research from Wahl suggests guys really want — help in the grooming department.
“Men’s grooming is evolving and Wahl is evolving with it,” stated Steve Yde, director of marketing for Wahl. “Grooming used to be just about the face, but growing interest in multi-purpose grooming devices and hair clippers suggests guys are now thinking bigger picture when it comes to keeping up appearances. Through WahlGrooming.com, we’re supporting this new expanded grooming routine by offering guys one place to find, achieve and maintain a variety of hair and facial hair styles.”
Cutting hair at home, once considered a family affair, is now more of a guy thing as research from Wahl reveals. Today, more than 8-out-of-10 home haircuts are performed on men, which is why Wahl designed its new grooming site to help those who cut get the job done right, the company stated. It provides guys with a full range of achievable hairstyles, supported by demonstration videos, and how-to instructions. Styles range from classic looks, such as the buzz cut and brush cut, to the more modern fade and peaked cuts. The section also includes Haircuts 101, an informational guide that covers the basics of haircutting, from guide combs to clipper techniques.
Those looking for facial hair will find that Wahl’s new grooming destination covers the gamut on mustaches, beards, goatees and even sideburns. Like the haircuts section, it includes step-by-step advice, and recommendations on products to achieve these looks. The library of more than 40 facial hair styles includes everything from the full beard all the way down to the modernly stylish stubble look. Those seeking something around or above the mouth can choose from the classically popular Goatee, the hipster-chic Handle Bar mustache, or a cool Soul Patch.
The site, developed by HY Connect, is also a destination for grooming news and promotions in the world of Wahl Grooming. From the Wahl Man of the Year contest, Cuts for a Cause, and Face the Day Tour to new campaigns, stunts and studies, the site gives guys the opportunity to get informed and involved.