BEAUTY CARE

Sally Hansen launches new lip products

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand is looking to perfect pouts this year with several new lip products.

From deep lines to dry lips to thin and parched pouts, Sally Hansen has developed new formulas to help eradicate lip issues. The new vitamin-powered lip treatments are infused with superfruits acai and pomegranate to help promote moisture retention. The Vitamin Lipcare collection includes:

  • Vita-A lip line smoother is a peach-flavored lip saver formulated with a vitamin A peptide nutrient complex. The lip detox is known to smooth lines and soften lips;

  • Vita-B lip moisturizer is formulated for dull, dehydrated lips. The juicy, berry-flavored lip treatment contains vitamin nutrient complex B to help boost lip moisture and hyaluronic filling spheres to smooth imperfections;

  • Vita-C lip plumper is a tangerine-flavored blend of vitamin nutrient complex C that promises to stimulate collagen production and micro sponges for fuller-looking lips; and

  • Vita-E lip soother is a vanilla-flavored, vitamin-powered lip treatment that is infused with nutrient complex E and essential fatty acids to soften lips.

The products are priced at $4.95 each.

Also new for lips is a lip shimmer plumping balm, which is an ultra-plumping, custom-color gloss that reacts with customers’ unique pH to create the perfect shade. Marine filling spheres and polypeptides hydrate and swell to fill lip contours, creating a voluminous look.

To relax lip lines and restore the appearance of lip tone and elasticity, there’s the new instant lip line relaxer. To calm and soothe dry lips, there’s the new daytime lip recovery with a multivitamin conditioning complex, soy and peptides.

The lip shimmer plumping balm, instant lip line relaxer and daytime lip recovery are priced at $9.95 each.

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Pantene Pro-V gets spokeswoman for Nature Fusion collection

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has tapped actress Shay Mitchell to be the new spokeswoman for its Pantene Pro-V Nature Fusion collection.

Beginning in February, Mitchell will appear in a new print advertising campaign that was developed by Grey Worldwide. Mitchell, who is known for her role as Emily Fields on the ABC Family original series "Pretty Little Liars," joins a long list of Pantene Pro-V representatives, including fashion maven Stacy London. The advertisements will feature Mitchell in three youthful looks, modeling side braids, full-body volume and beautiful shine.

"Shay was a natural choice as the new [spokeswoman] for Pantene Pro-V because of her energetic persona and beautiful, healthy hair," stated Julie Marchant-Houle, marketing director of North American hair care at P&G. "She will be a wonderful role model for young women and we are proud to have her represent our brand and connect with our younger fans."

Pantene Pro-V Nature Fusion shampoos contain the proprietary Cassia Complex, which promises to provide strength against damage from root to tip. Pantene Pro-V Nature Fusion conditioners are made with naturally derived ingredients to help improve manageability and leave hair conditioned.

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Industry leaders to support study about brand websites, in-store buying behavior

BY Michael Johnsen

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

“Retailers are keenly aware of the number of sources that compete for a customer’s attention when it comes to grocery shopping,” stated Patrick Walsh, SVP industry relations, education and research at FMI. “This study will provide valuable insight about how best to reach shoppers with brand information and provide [shoppers] with the important information they seek.”

Accenture, comScore and dunnhumbyUSA will conduct the study to help consumer packaged goods marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring, the associations announced.

The study will be based on an integrated panel of 1 million U.S. Internet users who have given comScore explicit permission to have their online behavior continuously measured and matched to dunnhumbyUSA’s in-store brand-buying data. This integrated panel will provide a single-source, privacy-protected data mart that contains each panelist’s online activities and his or her in-store buying behavior.

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