Sally Hansen launches ManiMatch app, new top coat
NEW YORK — Nail color and care brand Sally Hansen has launched an app that allows customers to virtually try on different shades of the company’s nail polish. Using the ManiMatch app, shoppers can scan their hand and then scroll through more than 200 of Sally Hansen’s shades to try them on, including personalized color recommendations based on skin tone.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” Sally Hansen’s global marketing VP Jeremy Lowenstein said. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
The iOS app’s launch coincides with Sally Hansen’s launch of its new Miracle Gel Top Coat, as well as several new shades. To promote the app, the company has also launched its #ManiModel Hand Model Contest, which will see users potentially featured in Sally Hansen’s next social media campaign. To enter, users just have to share a photo from the ManiMatch app and use the hashtags #ManiModel and #Contest.
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Revlon kicks off fundraising campaign for women’s health charities
NEW YORK — Revlon on Tuesday kicked off its Love is On Million Dollar Challenge, which looks to raise money for more than 100 women’s health charities. At the end of the challenge, the organization with the most donations from Revlon customers will be eligible for a $1 million contribution from Revlon, with the runner-up receiving $250,000. Over the course of the six-week challenge, Revlon will also distribute $150,000 a week in bonus challenge money.
“Love drives all that we are passionate about, including the urgent need to support women’s health,” Revlon CEO Lorenzo Delpani said. “It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community — and love — to make the biggest impact possible.”
This year’s Love is On challenge is the first time that Revlon will use the crowdfunding platform CrowdRise. Those who want to contribute can do so directly to a charity on CrowdRise or create their own fundraising page for a specific charity. The winner of the challenge will be announced in November at an event with the company’s global brand ambassadors.
“I joined Revlon almost 20 years ago and their passion and commitment to bettering women’s lives has never wavered,” Halle Berry, a longtime Revlon global brand ambassador said. “They have always been, and continue to be, a devoted champion for women’s health.”