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Sally Hansen keeps beauty ‘Real Simple’ for charity

BY Antoinette Alexander

NEW YORK —Looking to benefit DKMS, the world’s largest bone marrow donor center, and promote its Complete Salon Manicure nail color collection, Sally Hansen is embarking on a “Color That Cares” multicity campaign that will culminate in Los Angeles in June.

As part of the campaign, Sally Hansen participated in the Real Simple event on April 15 in New York City’s Grand Central Terminal. The event included six Broadway performances, free lunch and demonstrations by several companies, including Sally Hansen.

Participants were able to stop by the Sally Hansen booth for a complimentary manicure featuring the brand’s new Complete Salon Manicure nail color. While at the Sally Hansen booth, visitors also were encouraged to register as a donor for DKMS, which involved a swab of the cheeks to collect cheek cells. The cells will be sent to a lab to be tested and determined for tissue type.

The campaign will wrap up in Los Angeles at Hollywood and Highland on June 10. During this event, Sally Hansen will attempt to break the Guinness World Record for most manicures done in a day, and celebrity guests will be on hand to help launch the initiative. This event also will include DKMS registration for those who are interested.

To raise awareness about the “Color That Cares” program, Sally Hansen and DKMS debuted a print advertising campaign this April, highlighting the crucial cause that the program benefits. Coty’s funding of the campaign will assist in initial donor registration and blood and marrow typing costs.

In October 2006, Coty joined DKMS in the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Leukemia personally affected the Coty family when the wife of longtime Coty chairman Peter Harf succumbed to the disease in 1991.

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Retail clinics: Improved care at a lower cost

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT Retail clinics. Save. Money. Without regard to who’s footing the bill exactly — healthcare payer or Jane Patient — retail clinics not only represent a significant cost savings across the board, but by siphoning nonemergency-yet-still-urgent cases out of the emergency rooms and doctors’ offices, retail clinics also can contribute to improved care across the healthcare continuum.

(THE NEWS: Study: Retail clinics save nonemergency patients money. For the full story, click here)

All told there were 119.2 million total ER visits in 2006, up 8.2% as compared with 2004, according to ACEP. Extrapolate that figure with WellPoint’s finding that 19.4% of those visits may be for nonemergencies across the entire nation, and the fuzzy math equates to an approximate 23.1 million non-emergency patients presenting across some 3,833 ERs. For whoever is paying for the cost of care, that’s an expenditure totaling $10.2 billion if every case were to present at an ER; as compared to $1.2 billion if every case were to present at a retail clinic. That’s the cost savings piece.

But cost savings aren’t the only benefit retail clinics afford the overall healthcare system —  there’s a general improvement in care. According to the American College of Emergency Physicians, average waiting times for patients triaged with non-emergency ailments at emergency departments range between one and two hours, but only when the ER isn’t crowded. That’s like saying that bee stings don’t hurt, you know, except when they do.

Let’s face it, in a nation of 309 million and counting, there are simply not enough points of care, be it for an emergency or nonemergency situation. Taking nonemergency visits out of emergency rooms would likely improve the efficiency of care for more critical patients, as well as the experience of care for noncritical patients. That’s the improved care piece.

Improved care at a lower cost, that’s what retail clinics bring to the table.

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Tide brings Loads of Hope to Dollar General

BY Allison Cerra

NASHVILLE Tide brought its mobile laundromat to a local Dollar General to benefit victims of the recent floods.

Tide’s Loads of Hope program visited a Nashville Dollar General May 12 to provide customers in the area with clean laundry. One truck and a fleet of vans house more than 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. Tide washs, dries and folds the clothes for these families for free.

The Loads of Hope program also benefited victims of Hurricanes Katrina and Ike, in addition to other natural disasters.

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