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Sally Hansen goes matte at Stella McCartney’s summer 2015 fashion show

BY Antoinette Alexander

NEW YORK — As the exclusive nail sponsor of Stella McCartney Collections in 2014, Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week.

To accessorize the elegant and fluid silhouettes in the designer’s collection, Sally Hansen’s global color ambassador, Madeline Poole, created a minimalist, nude manicure with a twist by giving flesh toned polish an unexpected matte finish.
 
Poole paired Sally Hansen Big Matte Top Coat with nude shades from the Complete Salon Manicure collection to give the glossy manicure a velvety matte look.  

“The idea for the matte nude nail came from referencing the true sheen of a natural nail,” stated Poole.  “As an unpainted nail is generally more satin or matte in finish, we were mimicking this surface. In the end, the result is dusty and bare like the cheek of a porcelain doll.”
 
Sally Hansen’s Complete Salon Manicure collection delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine.
 
Sally Hansen Big Matte Top Coat transforms a glossy manicure of any color into a velvety matte for an edgy, unexpected finish. Containing a mattifying silica agent, the formula brushes on glossy before instantly drying to a matte top sealant. The smooth top coat dries with lightning speed without smudging nail art or other special effect nail polishes and can also be applied to bare nails for an extreme matte look with a silky finish.
 
 
 

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PrescribeWellness makes StarWellness application available to AAP’s Managed Care members

BY Michael Johnsen

 

ALISO VIEJO, Calif. – PrescribeWellness on Tuesday announced an expansion of their partnership with American Associated Pharmacies, a member-owned cooperative comprised of over 2,000 independent pharmacists, and will now make their StarWellness application available to AAP’s Managed Care members via the AAP Quality Center.
 
"Our new expanded partnership with PrescribeWellness allows our AAP Member Pharmacies to further enhance their superior level of customer service and ultimately strengthen their patient relationships," stated Jon Copeland, AAP CEO. "The StarWellness program, combined with our AAP Quality Center, provides the tools and capabilities needed for our AAP Member Pharmacies to continue to drive quality score improvements and allows them to continue to differentiate themselves from competition."
 
The technology of PrescribeWellness brings an array of patient engagement solutions to the community pharmacist at the click of a button. This data, derived from each pharmacy’s unique data, provides the information and tools for each pharmacy to impact and improve their individual pharmacy Star Ratings.
 
“We are hearing this more and more from our partners that offer PSAO (Pharmacy Services Administrative Organization) services,” said Tony Thuyen, PrescribeWellness co-founder. “They want to be able to evaluate their member’s Star Ratings and other patient engagement metrics in aggregate so that they can better position themselves in conversations and negotiations with pharmacy benefit managers and payers. PrescribeWellness has the solution that gives their members the tools they need to act and gives them the aggregate dashboard that they need.”
 
PrescribeWellness, the SaaS Company with a cloud-based platform that delivers efficient patient communications and related services to community pharmacists, originally partnered with AAP in August 2013.
 
 
 
 

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NPD Group: Sales of facial masks outperform overall facial skin care category growth

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — The NPD Group reports that sales of prestige facial skin care masks grew in the United States, United Kingdom, Italy, and Spain during the 12 months ended June 2014. This growth helped to drive 2% value increases for overall facial skin care sales in both the United States and the United Kingdom, and offset the segment declines in Italy and Spain.

“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws,” stated Karen Grant, VP and senior global industry analyst, the NPD Group. “New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”

The segment is still relatively small in size, but masks have had a significant impact on the overall sales of the prestige facial skin care category for the past 12 months, particularly in the United States. Facial masks significantly outperformed much larger segments, like facial moisturizers, according to NPD Group.

Facial skin care accounts for the majority of total prestige skincare sales in the U.S. and Europe, and plays a strong role in the direction of the overall category.

American and European consumers are increasingly interested in facial skin care with a variety of benefits in addition to anti-aging. Spain has embraced facial masks, and products with benefits targeting eyes and lips. Consumers in the United States, U.K., and Italy are also placing an increased emphasis on the face. In addition to anti-aging, sales of products targeting cleansing, hydration, anti-acne, and toning for the face have increased compared to the 12 months ending June 2013.

“The skin care industry has an opportunity to continue to grow and evolve with this, and other budding categories, through innovative product offerings and messaging,” said Grant. “As we’ve seen with masks, new offerings can be a complement to existing products in a skincare regimen. Creating this connection, addressing the desire for immediacy as well as long-term results, ultimately benefits the total skin care business.”
 

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