Sally Hansen goes matte at Stella McCartney’s summer 2015 fashion show
NEW YORK — As the exclusive nail sponsor of Stella McCartney Collections in 2014, Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week.
To accessorize the elegant and fluid silhouettes in the designer’s collection, Sally Hansen’s global color ambassador, Madeline Poole, created a minimalist, nude manicure with a twist by giving flesh toned polish an unexpected matte finish.
Poole paired Sally Hansen Big Matte Top Coat with nude shades from the Complete Salon Manicure collection to give the glossy manicure a velvety matte look.
“The idea for the matte nude nail came from referencing the true sheen of a natural nail,” stated Poole. “As an unpainted nail is generally more satin or matte in finish, we were mimicking this surface. In the end, the result is dusty and bare like the cheek of a porcelain doll.”
Sally Hansen’s Complete Salon Manicure collection delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine.
Sally Hansen Big Matte Top Coat transforms a glossy manicure of any color into a velvety matte for an edgy, unexpected finish. Containing a mattifying silica agent, the formula brushes on glossy before instantly drying to a matte top sealant. The smooth top coat dries with lightning speed without smudging nail art or other special effect nail polishes and can also be applied to bare nails for an extreme matte look with a silky finish.
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NPD Group: Sales of facial masks outperform overall facial skin care category growth
PORT WASHINGTON, N.Y. — The NPD Group reports that sales of prestige facial skin care masks grew in the United States, United Kingdom, Italy, and Spain during the 12 months ended June 2014. This growth helped to drive 2% value increases for overall facial skin care sales in both the United States and the United Kingdom, and offset the segment declines in Italy and Spain.
“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws,” stated Karen Grant, VP and senior global industry analyst, the NPD Group. “New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”
The segment is still relatively small in size, but masks have had a significant impact on the overall sales of the prestige facial skin care category for the past 12 months, particularly in the United States. Facial masks significantly outperformed much larger segments, like facial moisturizers, according to NPD Group.
Facial skin care accounts for the majority of total prestige skincare sales in the U.S. and Europe, and plays a strong role in the direction of the overall category.
American and European consumers are increasingly interested in facial skin care with a variety of benefits in addition to anti-aging. Spain has embraced facial masks, and products with benefits targeting eyes and lips. Consumers in the United States, U.K., and Italy are also placing an increased emphasis on the face. In addition to anti-aging, sales of products targeting cleansing, hydration, anti-acne, and toning for the face have increased compared to the 12 months ending June 2013.
“The skin care industry has an opportunity to continue to grow and evolve with this, and other budding categories, through innovative product offerings and messaging,” said Grant. “As we’ve seen with masks, new offerings can be a complement to existing products in a skincare regimen. Creating this connection, addressing the desire for immediacy as well as long-term results, ultimately benefits the total skin care business.”