BEAUTY CARE

Sally Hansen brings special effects to nail care for summer

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand is broadening its portfolio with several new nail care products.

Hitting retailers in June is the new Pearl Crush, Insta-Ombre Special Effect and Big Peel Off Base Coat.

The new Pearl Crush polishes have a unique combination of pigments that interact with layers of large, faceted glitter particles. The resulting effect: a 3D crushed pearl look that plays off light, lending a vibrant look to summer manicures. The limited-edition Pearl Crush collection has a suggested retail price of $5.99.

It's official: Ombré is the look of the decade. From runways to red carpets, from highlights to home decor, a gradated wash of color is perpetually on trend. Now, Sally Hansen makes it easy to create a sparkling ombré manicure with new Insta-Ombre Special Effect.
 
Available in eight glitter shades, this ombre-in-a-bottle makes it easy for women to achieve the look in three steps. First, apply one coat to clean, dry nails. Next, apply a second coat from mid-nail to the tip. Finally, apply a third coat to only the nail tip. This limited edition Insta-Ombre collection features eight shades and has a suggested retail price of $5.99.
 
Sally Hansen has also developed the new Big Peel Off Base Coat. The base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing. Sally Hansen’s new Big Peel Off Base Coat has a suggested retail price of $5.99.
 

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Maesa Group acquires European beauty brand

BY Antoinette Alexander

NEW YORK, PARIS and VIENNA — Maesa Group, a designer and manufacturer of private label and exclusive beauty products, has acquired European beauty brand P2 Cosmetics, which is found exclusively at DM, Germany’s largest drug store retailer.

P2 Cosmetics joins Maesa Group’s portfolio, which includes such brands as Flower for Walmart, Circa for Walgreens and Elle for Monoprix, further strengthening Maesa Group’s expertise and position in the exclusive beauty brand market.

Founded in 2004 as a division of Palmers Textil, an Austrian lingerie retailer, P2 Cosmetics has become a mainstay in the German beauty industry. Known for its extensive product portfolio, P2 Cosmetics products feature formulas available at an affordable entry price point, with an average retail price of €2.75 per product. Sold in 1,800 DM stores across Germany, with more than 350 SKUs, P2 Cosmetics products are manufactured in Germany and France, and are paraben free and fragrance free.

P2 Cosmetics will continue to operate out of Vienna, Austria under the brand’s current leadership team.

"P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category," stated Gregory Mager, founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US United States and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.”

Maesa Group’s total revenues are expected to reach $185 million in 2015, post-acquisition. Through this acquisition, Maesa Group is affirming a strong growth ambition for the next five years, with the goal to reach $350 million in revenue by 2020.
 

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Marula Pure Beauty Oil to increase retail presence

BY Antoinette Alexander

LOS ANGELES — Marula Pure Beauty Oil has announced that it is poised for growth in the North American market thanks to a string of ongoing and impending retail launches.

Pure Marula Facial Oil is now available at all North America Sephora locations, including Sephora inside JC Penny. The full skin and hair care collections are available on Sephora.com as of May 1, with the hair collection entering 70 select Sephora doors in June.

Thanks, in part, to in-store merchandising support the brand continues to see success. The 30mL Pure Marula Facial Oil is highlighted on Sephora's Skincare Favorites wall, while the Pure Marula Facial Oil Travel Roll-On 7mL is also highlighted in “Beauty to Go” at Sephora inside JC Penny.

Adding to its growing distribution portfolio, the full skin care line is available on Nordstrom.com. It will also begin rolling out into Nordstrom retail doors in September, starting with a launch at Canada's Vancouver flagship location.

Furthermore, the brand is implementing new strategies to expand upon its current international presence in the United Kingdom, France, Canada and Malaysia, adding distribution in the Netherlands, Belgium and Luxembourg, with more launches soon to come for Germany, the Philippines, Japan, Hong Kong and Macau, Singapore, Thailand, Vietnam and China.

"We are thrilled to have the opportunity to bring this brand to more people around the world and to share our story about what it is that makes our Marula oil so special," stated co-founder, Jonathan Kendrick. "Marula Pure Beauty Oil has maintained a loyal following since its launch, even in the very competitive environment of Sephora because the products truly deliver on both the results and the experience. They also provide a fair trade living to thousands of women in Africa with whom we are privileged to work to harvest this rich and wonderful natural resource."
 

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