HEALTH

Sales growth, strong margins for VMS

BY DSN STAFF

The minerals/supplements category saw year-over-year growth of 8%, with the one- and two-letter vitamins up 4%. Growth was led by Quincy Bioscience followed by private label in the minerals/supplements category (see Figure 1). Prevagen led drug channel growth in minerals and supplements, which nearly doubled in sales up 87%, while IBgard’s skyrocketed 306% year over year. Larger brands that contributed with double-digit growth were Nature’s Bounty, Culturelle and Align (see Figure 2).

(To view the full Promo Watch report, including the figures referenced, click here.)

Margins for i-Health were most widely spread in the minerals/supplement category with the lowest margins at 29% in the mass channel, and the highest at 44% in the drug channel. Nature’s Bounty saw high margins across all channels (see Figure 3).

Circular ad counts were dominated by food class of trade for both Nature’s Bounty and Pharmavite manufacturers. However, Nature’s Bounty doubled the activity vs. Pharmavite in the drug class of trade. Bayer surpassed Pharmavite in number of circular ads. (see Figure 4).

Nature’s Bounty and Reckitt Benckiser were the only two large vitamin manufacturers to see a significant number of list price changes in 2016. Nature’s Bounty’s list price changes in May 2016 averaged 7%, while Reckitt Benckiser’s 43 list price changes averaged just 2%.

CPR is a leading provider of competitive market intelligence and insights in the health, beauty and wellness industry. Learn more by visiting CompetitivePromotion.com.

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HEALTH

RB scouts CES for next self-care disruptor

BY Michael Johnsen

LAS VEGAS  — Dave Challis, RB VP innovation, is bringing RB's Healthier Tomorrow Challenge to CES through Indiegogo in an effort to bring to bear RB's industry expertise, business connections and mentorship to the kind of technology innovators eager to create the next industry disruptor.

"Innovation through entrepreneurship is a huge part of our business. It's in our DNA, which is why this collaboration with Indiegogo is such a perfect fit," Challis said. "We're always on the lookout for innovators who we can partner with to discover new solutions that will enable our consumers to lead healthier lives and happier homes. This program enables us to connect with passionate thinkers around the world that, similar to us, are willing to disrupt the health and wellness space to make a real difference in people's lives."

RB is in search of Indiegogo campaigners whose innovations specifically fit within the following focus categories: respiratory, pain relief, health monitoring, sexual well-being and vitamins, minerals and supplements, the company stated. All Indiegogo campaigner submissions for the RB Healthier Tomorrow Challenge will be reviewed early in January next year and up to five finalists will be selected to pitch their ideas to RB leaders.

For example, RB is in search of drug-free innovations to help detect, relieve and prevent flu symptoms— such as diagnostics, air monitors, purifiers and wearables. For pain relief, RB is in search of TENS 2.0, a pain relieving device that doesn't include an allopathic solution. RB is also looking to disrupt baby monitoring with tools that help to keep tabs on baby’s vital signs, hydration status and temperature. And with regard to VMS, RB is hoping personalize the experience of health-minded consumers through wearables, sensors, or machine-learning apps to deliver suggestions tailored to their users.

RB, which acquired the intimacy well-being company Durex in 2010, is also looking to bring innovative intimacy solutions to market, including those that invigorate the intimate experience, such as VR technology, remote massagers and digital technologies.

The Challenge is aimed at accelerating the pace of innovation for entrepreneurs within the health and well-being sectors, providing an opportunity to deliver their ideas and products into homes worldwide.

In addition to industry-leading product development support and access to global supply chains, the finalists will be guided by an RB project partner and will receive mentoring from senior RB leaders. Interested Indiegogo health and well-being entrepreneurs worldwide who want to enter should visit https://enterprise.indiegogo.com/RBHealthierTomorrow to submit their projects for consideration by Jan. 17, 2017.

"We're very excited for this collaboration with RB as it strengthens our commitment to helping entrepreneurs through every step of their journey," said Indiegogo co-founder, Slava Rubin. "We've seen an incredible amount of growth among health and well-being projects on Indiegogo during the last few years. This program gives entrepreneurs a unique opportunity to be noticed by the RB innovation team and to work with them to bring their innovations to market faster."
 

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Medela launches state-of-the-art breast pump

BY Michael Johnsen

MCHENRY, Ill.  — Medela on Tuesday announced the nationwide launch of Sonata, the first smart breast pump to offer hospital-level performance in a personal-use breast pump weighing in at about two pounds. Sonata’s intuitive design is the quietest Medela breast pump, the company stated, and is now available in the United States from Medela’s online store, through retail partners and in select stores including Target and Walmart.

“We’ve spent the past four years researching, listening to moms and building what moms said they need to be successful,” stated Melissa Gonzales, managing director Medela USA. “Today, moms across the United States will have access to a new evolution in breast pumping. We’ve rebuilt the personal-use breast pump from inside and out, and we’re excited that Sonata will help support moms in their commitment to providing breast milk to their babies for as long as they choose.”

Medela’s research insights revealed that a pumping mom may face a number of obstacles during her breastfeeding journey — from the impact of product performance on her milk output, to the noise of her breast pump motor to getting access to help. Medela unveiled several new features of Sonata that address moms’ needs in their pumping journey.

Sonata’s Smart Solution connects to the digital breastfeeding support app, MyMedela, to track baby’s activities and get unlimited access to clinically proven support and expert tips. MyMedela pairs with Sonata to record pumping sessions, including the phase, rhythm and suction level. Sessions are tracked so mom only has to connect MyMedela with Sonata once, and a record of each session is stored.

Through the app, mom receives encouragement based on her goals, as well as real-time notifications directly to her smart phone, reminding her to charge her breast pump or complete a pump session.

A first for Medela, Sonata’s exclusive Responsive Pump Technology offers consistent pumping for her individual shape wherever she pumps, using sensors to detect changes in mom’s body (e.g., breast fullness) or in the environment (including elevation) which may impact normal vacuum pressure. RPT adjusts for consistent vacuum throughout the pumping session no matter where mom is, in flight, at the office or at the beach.

“We listened to countless moms from across the country who shared their commitment and their struggles, we listened to their needs, and we responded,” said Deanna Gilbert, director of user-centered design for Medela. “Sonata is more than a breast pump. It is an integrated system to help moms give their babies a healthy start, provide access to customized support and connect to our quietest, highest performing personal-use breast pump. As a mom, I’m honored to have been able to meet with moms and help design Sonata to meet their needs.”

Sonata is available in the United States for $399.99 through retail partners Babies R Us, Buy Buy Baby, Target, and Walmart, and from Medela’s online store.

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