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Sagent’s chemotherapy drug enters market

BY Allison Cerra

SCHAUMBURG, Ill. — Sagent Pharmaceuticals has launched its new chemotherapy drug.

Sagent sent that its paclitaxel injection USP is available in 30-mg, 100-mg and 300-mg latex-free, multi-dose vials. Paclitaxel is indicated for use alone or with other drugs to treat ovarian cancer, breast cancer, non-small cell lung cancer and AIDS-related Kaposi’s sarcoma, Sagent said.

"Paclitaxel is currently on the American Society of Health-System Pharmacists’ and the U.S. [Food and Drug Administration] drug shortage lists and we are pleased to be able to help supply this vital chemotherapy option to patients," Sagent founder, board chairman and CEO Jeffrey Yordon said. "The launch of paclitaxel expands our rapidly growing portfolio of injectable oncolytics to six products."

U.S. market for generic injectable paclitaxel approximates $46 million, according to IMS Health data.

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Winn Dixie expands Fuelperks! program into central Fla.

BY Michael Johnsen

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

Shoppers using the new Winn-Dixie customer Reward card can begin earning fuel discounts at more than 150 participating Shell stations. Winn-Dixie customers have already saved more than $26 million with the Fuelperks! rewards program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, Fuelperks! are stackable. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount.

This Fuelperks! expansion is part of the grocer’s ongoing partnership with Excentus Corp., a retail marketing coalition specializing in fuel-based reward programs.

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Oral-B, celebrity Sherri Shepherd partner for ‘Powerful Moment of Truth’ campaign

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

Sheperd, who is co-host of the daytime talk show “The View," is revealing her “power moment” in a video testimonial available at OralB.com to help inspire others to take charge of their oral health.

With oscillating and rotating technology, Oral-B power toothbrushes (rechargeable electric toothbrushes) are designed to reach between teeth and along the gum line for a thorough clean, removing plaque and helping prevent gingivitis.

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