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Safeway underscores corporate social responsibility with Heart of Safeway Pledge

BY Allison Cerra

PLEASANTON, Calif. — Safeway has launched a personal call to action that directly involves and rewards employees and shoppers.

The "Heart of Safeway Pledge" extends the retailer’s corporate social responsibility commitment and invites employees and shoppers to take simple, everyday steps — such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods — to benefit people and their communities.

Those interested in taking a pledge can do so by logging on to Safeway.com/csr. All participants who make their "Heart of Safeway Pledge" through Oct. 31 also will be entered for a chance to win 1-of-50 $100 Safeway gift cards. Additionally, the first 25,000 participants to make a personal pledge will be rewarded with a CSR-themed store coupon for $1 off fresh produce. For each pledge, The Safeway Foundation will donate $1 to benefit Feeding America and Food Banks Canada, contributing up to $25,000 to hunger relief.

"Imagine if every employee and shopper took the pledge – the net effect would be far greater than anything we could accomplish on our own," said Larree Renda, Safeway EVP and chair of The Safeway Foundation. "As a neighborhood store, we’re already a part of people’s daily lives, and our CSR commitments are truly the ‘Heart of Safeway.’ We see the pledge and coupon as our opportunity to inspire people to take actions and make purchases that directly benefit them and add up to a greater good."

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Meijer gears up for holidays with seasonal hiring

BY Allison Cerra

GRAND RAPIDS, Mich. — Meijer is preparing to hire thousands of new employees for its stores as it prepares for this year’s holiday season and continued growth throughout the Midwest.

"Customer service is one of the things that truly sets Meijer apart from our competition," Meijer EVP operations Janet Emerson said. "Our goal is to deliver the best customer experience and the lowest prices, and as we continue to grow it’s so important that we have the right levels of staff and the right people in those roles."

While staffing needs vary from store to store, all Meijer stores have positions available. Interested candidates may complete an online application at Jobs.meijer.com or at the employment kiosks located at the front of most Meijer stores.

"While most of the seasonal opportunities are part-time, these jobs can provide a gateway to a full-time career at Meijer," said Jenny Hawat, VP talent recruitment and retention. "As we move into a new year, we frequently look to seasonal employees first to fill our on-going part-time and full-time needs. It is a wonderful opportunity to get your foot in the door and demonstrate success within a growing company."

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In The Raw launches new sugar substitute

BY Allison Cerra

BROOKLYN, N.Y. — In The Raw’s lineup of all-natural sweeteners continues to expand with the introduction of a new zero-calorie, all-natural sugar substitute.

Monk Fruit In The Raw is made from monk fruit, a vine-ripened fruit native to Asia, and is free of added table sugar, sugar alcohols and molasses, the company said.

"Monk Fruit In The Raw is a delicious and exciting addition to our line of wholesome, all-natural sweeteners," said Steven Eisenstadt, CEO of Cumberland Packing, the maker of In The Raw brand products. "Monk Fruit in The Raw is amazingly versatile and easy to use in cooking and baking. We think it will greatly appeal to people who want to cut calories naturally, without compromising on taste."

Monk Fruit In The Raw will be available this month in convenient single-serve packets with a suggested retail price of $3.49 per 40-count box.

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