HEALTH

Safeway secures 200,000 additional flu shots due to high demand

BY Michael Johnsen

PLEASANTON, Calif. — Safeway on Wednesday shipped an additional 200,000 doses of flu vaccine to its pharmacies in the U.S.

"This additional quantity of flu vaccine will allow us to meet the needs of our customers to help them remain healthy this season," stated Darren Singer, SVP Pharmacy. "Our pharmacists administer the vaccine on a walk-in basis. The process is simple, convenient and affordable. We want all of our customers to have this protection."

To encourage customers to receive a flu vaccine and promote health and wellness, Safeway is giving each customer who receives a flu vaccine at a Safeway Pharmacy a coupon for 10% off their next grocery purchase.

 

 

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New Fiber One bars combine taste, nutrition

BY Alaric DeArment

MINNEAPOLIS — General Mills has introduced a new protein bar that it said was designed to satisfy cravings while being healthy.

The company announced the introduction of Fiber One Protein Bars, available in caramel nut and coconut almond flavors. The caramel nut bar contains seven grams of protein and 130 calories, while the coconut almond bar contains six grams of protein and 140 calories.

"At the start of the New Year, many Americans make resolutions to eat healthier, but it can be difficult to find smart options in the snack aisle that deliver on both nutrition and flavor," Fiber One associate marketing manager Katherine Zonino said. "It’s time to find a snack that truly satisfies. Fiber One Protein Bars deliver the taste you crave, but with the nutritional benefits of fiber and protein, making it easy to stay on track."

 

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Vestcom launches shelf solution to ease confusion shopping supplements

BY Michael Johnsen

LITTLE ROCK, Ark. — Vestcom on Tuesday launched VitaAisles, a shopper-friendly, comprehensive in-store education program designed to support consumer demand for health information regarding vitamins, minerals and supplements. 

The program delivers those evidence-based claims for vitamins, minerals and supplements at the shelf edge, specifically addressing such common consumer health concerns as heart, glucose, joint and bone health. According to a survey sponsored by Vestcom, as many as 74% of supplement shoppers would like to have more detailed information at the store shelf, and more than half (58%) were confused by the information on vitamin and supplement packaging. 

"The introduction of VitaAisles is an integral part of our commitment to provide retailers with relevant shelf-edge marketing solutions and easy-to-navigate in-store health education programs that meet the needs of shoppers today," stated George Wishart, chief commercial officer, Vestcom. "We see vitaAisles as an effective way to mitigate product and health issues that concern consumers as well as provide an avenue for retailers to increase shopper engagement."

 

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