HEALTH

Safeway launches ninth annual prostate cancer fundraising, awareness campaign

BY Anna Mcgrath

PLEASANTON, Calif. Safeway began its annual prostate cancer fundraising and awareness campaign Monday to fight the most rampant form of cancer among men.

In collaboration with the Prostate Cancer Foundation, Safeway dedicates one month a year to raise money in support of prostate cancer research. This year marks their ninth consecutive year of fundraising, and has since raised nearly $42 million.

“We are committed to funding research and making a meaningful impact in the quest for new treatments and, ultimately, a cure,” said Safeway chairman, president and CEO Steve Burd. “Our company-wide public service campaign will raise money and spread the word about the importance of early detection and treatment to the millions of consumers that we are fortunate to reach each day.”

According to PCF, 1-in-6 men are affected by prostate cancer, making it the most common non-skin cancer in America. Safeway is one of the largest corporate supporters of cancer causes and is also involved with other charities and community programs.

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The Women’s Health Foundation, Poise join forces for pelvic health

BY Michael Johnsen

CHICAGO The Women’s Health Foundation on Friday teamed up with Kimberly-Clark and its Poise brand for a second year to recognize champions of women’s pelvic health by announcing a call for entries to the Passion Award sponsored by Poise.

The Passion Award sponsored by Poise acknowledges either a survivor or a pelvic floor champion. The survivor is a woman who has overcome pelvic conditions (i.e., incontinence or prolapse) through personal effort, and found strength through pelvic fitness and lifestyle changes. The pelvic floor champion is a woman who is willing to share her story, inspire others and educate through harnessing her pelvic power.

“The annual Passion Award celebrates a woman who either overcame pelvic conditions or helps develop a sisterhood of strength by empowering women who struggle with pelvic health issues,” stated Missy Lavender, WHF CEO and executive director.

The 2008 winner was Linda Michael of Portage, Ind., who overcame incontinence after decades of pain and now is a vocal supporter of women taking proactive steps to live without pain.

“We hope that by celebrating the winner of the 2009 Passion award, other women will feel supported not only to seek the bladder control treatment that’s right for them, but also to help eliminate the taboo often coupled with the topic by talking about it,” stated Joe Kuester, Poise senior brand manager.

The Passion Award winner will be awarded at the 5th Annual “Below the Belt” Gala on June 27 in Chicago.

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Walgreens’ ‘Power’ initiative expands, centralizing workload in Florida, Arizona

BY Jim Frederick

TEMPE, Ariz. Walgreens continues to expand its “Power” pharmacy workload initiative in Florida and Arizona in a campaign that eventually could extend throughout most or all of its operating regions across the United States.

Power is aimed at offloading and centralizing some prescription dispensing duties in Walgreens pharmacies. The goal: to ease up pharmacists’ workloads, reduce staffing costs and give its pharmacy professionals more time to consult with patients.

As of today, the project has shifted script dispensing functions for more than half the company’s nearly 800 stores in Florida and some 100 of its 238 stores in Arizona.

In Florida, such time-consuming duties as script and patient enrollment verification and insurance adjudication for hundreds of Walgreens pharmacies have been transferred to a central-fill processing center in the Orlando area. That “hub” processing center also fills some prescriptions for overnight delivery to “spoke” Walgreens stores that are already on the Power network in the state.

In Arizona, Walgreens is utilizing its existing mail-order pharmacy facility to centralize dispensing functions for stores already on the Power network.

“By the end of the calendar year, we’ll have full Power rollout in Arizona and Florida,” Walgreens spokesperson Tiffani Washington told Drug Store News. “We believe it could work in most markets.”

The project involves relocating some pharmacists from stores to the central processing centers, and Washington and other company officials acknowledge that Power involves some “change management,” and will lead to a modest reduction in the number of pharmacists actually working in the retail pharmacies as some dispensing duties shift to the central-fill facilities.

“Some pharmacists have chosen not to relocate to Orlando,” she said.

However, Walgreens managers say the effort will lead to a more cost-efficient dispensing operation and improve face-to-face counseling and clinical services for patients, by giving pharmacists in the stores more time for those activities.

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