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Safeway, Kraft food bank program yields almost 362,000 bags of groceries

BY Michael Johnsen

PLEASANTON, Calif. — Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.

In addition to helping provide products for the food drive, Kraft Foods donated $420,000 to local food banks in Safeway’s U.S. operating divisions.

To help drive contributions, Safeway had preselected and bagged high-quality pantry staples, allowing customers to purchase the bag for a discounted price and place it in a donation barrel that went directly to a local food bank.

"Hunger is a very serious issue in our country that often goes overlooked," stated Larree Renda, Safeway EVP and chair of the Safeway Foundation. "Sadly, more than 50 million Americans, or 1-in-6 of our neighbors, struggles to put food on their tables. That’s why we joined with Kraft Foods and encouraged our customers to help us tackle this problem. The Help Us End Hunger (Every Bag Counts) food drive and Kraft Foods’ meal donation meant that nearly 362,000 families in need had nutritious food."

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Kellogg introduces front-of-pack label for heart-healthy cereals

BY Allison Cerra

BATTLE CREEK, Mich. — In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

The company said the "Kellogg’s Heart Healthy Selection" logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg’s FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

"We know that these great brands have been long time favorites," Kellogg director of marketing for adult cereal Dick Podiak said. "Now we’ve added the ‘Kellogg’s Heart Healthy Selection’ logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast."

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Whey-infused Greek yogurt makes debut

BY Allison Cerra

EVANSTON, Ill. — Tula Foods has introduced Better Whey of Life, a new line of Greek yogurt made with whey protein from grass-fed cows.

Better Whey of Life uses a unique process that retains the whey protein, enabling a distinct thick, smooth and silky yogurt with exceptional health benefits, Tula Foods said. The line currently contains six varieties, including blackberry pomegranate, strawberry goji berry, raspberry white grape, acai mixed berry, vanilla bean and plain.

Better Whey of Life carries a suggested retail price range of $1.39 to $1.69 per 6-oz. cup.

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