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Safeway incentivizes flu shots in its stores

BY Michael Johnsen

PLEASANTON, Calif. — Safeway on Monday announced that both traditional and high-dose influenza vaccines are available nationwide. In addition, those who get a flu vaccine will receive a 10%-off coupon.

"We have always made the process of getting a flu vaccine affordable and convenient," stated Darren Singer, Safeway SVP pharmacy. "Now, we’re giving an extra incentive to protect against a very common, very infectious illness," he said. "We especially want to protect those most at risk. For seniors, the Fluzone HD offers a better immune response and better protection against flu."

Select Safeway locations also have the new quadrivalent FluMist intranasal vaccine, which is suitable for healthy patients ages 5 years through 49 years.

 

 

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Report: Not seeing millennial men as an opportunity is a ‘mistake’

BY Antoinette Alexander

NEW YORK — Attention, marketers! The millennial man may not be who you think he is. They are the biggest generation in history, and if you don’t master how to reach them, someone else will. That was a key message in a recent Adweek article.

This group loves to be obscure and, despite the perception that they are “digital to the core,” this group is also extremely thrifty — because they have to be. Why? Because millennials have likely found themselves weighed down with substantial student debt and are probably struggling to find a job in today’s challenging work environment.

However, not seeing millennials as a growth opportunity could be a mistake for marketers, the article states.

To read the entire article, click here.

 
 

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Sam’s Club offers free passes to military personnel, families

BY Alaric DeArment

BENTONVILLE, Ark. — Sam’s Club is offering free shopping passes to members of the U.S. military in response to the government shutdown, which has also resulted in the shutdown of commissaries on military bases.

The club retailer said military personnel could obtain a pass for Sam’s Club locations near military bases by presenting a military identification or proof of past or present military service at Sam’s Club Member Services counters.

The retailer said it would continue to offer the passes to military personnel and their families until the government resumes domestic commissary operations, noting that they depend heavily on commissaries for low-priced home and business items.

 

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