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Safeway Debuts ‘Mom to Mom’ Baby Line

BY Doug Desjardins

PLEASANTON, Calif. Safeway this week debuted a new line of Mom to Mom baby products. The 80-product line was developed with input from real mothers and includes diapers, wipes, lotions and baby formula.

“The Mom to Mom line reflects the truth of the adage that ‘Mother Knows Best,’” said James White, senior vice president of consumer brands for Safeway.

Products emphasize easy-to-use features like baby wipes with a wide, flip-top dispenser that makes it easy for moms to access with one hand while changing a diaper. Some products also come with shelf talkers with helpful tips for new mothers. Mom to Mom products are in all Safeway banners including Vons and Tom Thumb.

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American Greetings signs deal with Kathy Davis

BY Doug Desjardins

CLEVELAND American Greetings has signed a deal with Kathy Davis Studios to exclusively distribute the artist’s designs across a range of products starting in 2009.

The Kathy Davis Collection will debut in Spring 2009 in all American Greetings and Carlton Cards stores. “Her inspiring verse and beautiful art resonate with consumers who are looking for something original and to-date,” said American Greetings vice president of greeting cards Steve Laserson. “This partnership provides a valuable addition to our product offerings.”

Davis began her career in the greeting card business in 1990 and has since become an industry-leading writer, artist and designer whose work appears in cards, apparel, books and home decor.

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Walgreens taps outsider to head finance, boosting Rudolphsen to risk management

BY Jim Frederick

DEERFIELD, Ill. Walgreens announced this afternoon it has named Wade Miquelon senior vice president and chief financial officer, effective June 16. He will replace William M. Rudolphsen, who has been named to the new role of senior vice president and chief risk officer.

Miquelon, 43, will report to chairman and chief executive officer Jeff Rein. One of the relatively few high-level Walgreens executives hired from outside the company instead of coming up through the ranks, the new chief financial officer comes from Springdale, Ark.-based Tyson Foods, Inc., the world’s largest processor and marketer of chicken, beef and pork, where he was an executive vice president and chief financial officer since 2006.

Prior to that, Miquelon spent 16 years with The Proctor & Gamble Company, the world’s largest consumer goods product company. At P&G, Miquelon was assigned to the company’s headquarters in Cincinnati and offices in Bangkok, Singapore and finally Geneva, Switzerland, where he was general manager and head of finance for Western Europe operations.

“Wade brings an excellent combination of financial knowledge, strategic thinking and operational experience, including mergers and acquisitions, that will serve us well,” said Rein. “He also has a strong background in consumer products and marketing, and is a solid leader with top communication skills. I’ve enjoyed getting to know Wade and believe he’ll be a good fit for us in this key role.”

As chief financial officer, Miquelon will oversee accounting, tax and treasury functions, including investor relations.

Rudolphsen, 53, becomes Walgreens’ first chief risk officer and will continue reporting to Rein. He will oversee the audit, loss prevention, compliance and enterprise risk management functions.

“Bill’s 31 years with Walgreens give him the deep knowledge of our company’s operations and financial sophistication needed for this position,” said Rein. “The CRO position is fast becoming a best practice among large companies.

“Given our size, complexity and the highly regulated industry in which we operate, separating the financial and audit functions and increasing our focus on risk identification and mitigation is a prudent move,” Rein added. “We’re glad to have a person of Bill’s caliber and integrity in such a role.”

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