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Safeway adopts stockholder rights plan

BY Michael Johnsen

PLEASANTON, Calif. — Safeway on Tuesday announced that it has adopted a one-year stockholder rights plan. 

The company has become aware of an accumulation of a significant amount of the common stock of the company, Safeway stated. The board of directors believes that the rights plan will help promote the fair and equal treatment of all stockholders of the company and ensure that the board remains in the best position to discharge its fiduciary duties to the company and its stockholders. 

Safeway has recently undertaken a number of strategic initiatives including the initial public offering of Blackhawk Network and the pending sale of its Canadian assets. The board believes that the rights plan will help ensure that Safeway can continue to implement its strategic plan. The rights plan, which was adopted following evaluation and consultation with the company’s outside advisors, is similar to plans adopted by numerous publicly traded companies. 

Under the plan, one preferred stock purchase right will be distributed for each share of common stock held by stockholders of record on Sept. 30, 2013. Under certain circumstances, each right will entitle stockholders to buy one one-thousandth of a share of newly-created Series A Junior Participating Preferred Stock of the company at an exercise price of $100. The company’s board of directors will be entitled to redeem the rights at $0.01 per right at any time before a person or group has acquired 10% or more (15% or more in the case of a passive institutional investor) of the outstanding common stock. The rights will expire on Sept. 15, 2014, subject to Safeway’s right to extend such date, unless earlier redeemed or exchanged by the company or terminated.

For administrative convenience, the rights will automatically attach to the shares of common stock, trade together with those shares and will be represented by certificates representing the common stock.


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TV personality Bill Rancic joins Mission Pharmacal for distribution celebration

BY Michael Johnsen

CHICAGO — Entrepreneur and TV personality Bill Rancic joined the Dr. Smith’s Diaper Rash Ointment team to celebrate the launch of the brand in Walgreens stores across the country, Mission Pharmacal announced Monday. Mission Pharmacal hosted the party to introduce the popular diaper rash ointment to Chicago moms and dads.

"As a mother of twins, and a user of Dr. Smith’s, I am excited to share my personal experience about our diaper ointment with other moms and dads," stated Natalie Sirjuesingh, SVP marketing for Mission Pharmacal. "We want to spread the message that Dr. Smith’s is a quality product that offers moms a soothing, gentle cream that can be applied to even the most irritated baby bottoms, with an ability to help eliminate the most stubborn diaper rashes."

In addition to Walgreens stores and Walgreens.com, Dr. Smith’s Diaper Rash Ointment is available at Walmart, Kroger, Albertson’s, H-E-B, Publix, Harris Teeter, Ingles and Schnucks, Mission Pharmacal reported. The ointment can also be purchased online through Amazon.com and Drugstore.com.


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Report: Kimberly Clark preparing to launch a new flu-tracker tool

BY Michael Johnsen

NEW YORK — Kimberly Clark is preparing to launch a new flu-tracker tool at MyAchoo.com.

The MyAchoo.com site utilizes Centers for Disease Control data to feed a proprietary forecasting model that will predict where illness will spike within the next three weeks, according to a report published Tuesday by Advertising Age. Preliminary tests suggest the tool is 90% accurate, Kimberly Clark told Ad Age.

"What we’ll be able to show come late September is the top five to 10 cities predicted to be the hardest hit," Kleenex brand manager Anna Elledge explained to the publication. "Consumers will also be able to enter their zip codes at the site to get regional cold and flu forecasts."

The effort also includes a "Kleenex Checkpoints" traveling promotion that starts Sept. 25 in Chicago. After that, Kleenex will target publicity efforts in those areas that are about to be hard hit with illness in an effort to drive pantry loading trips. 


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