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Safe Kids USA, Energizer partner to warn parents, caregivers about button battery ingestion

BY Allison Cerra

ST. LOUIS and WASHINGTON — A new partnership between Safe Kids USA and Energizer will share information with parents and caregivers about the potential risks of children swallowing coin-sized lithium batteries.

“As demand grows for smaller, slimmer and sleeker electronic devices, the number of coin lithium batteries to power them grows as well,” Energizer director of marketing Stacey Harbour said. “We are partnering with Safe Kids USA to help spread the word to parents, grandparents, sitters and caregivers that children are at risk of opening these devices and swallowing the batteries inside. By keeping these batteries and devices away from children, this danger can be averted.”

The Battery Controlled partnership provides such resources as fact sheets, video and more on its website, TheBatteryControlled.com, as well as via social media pages. Additionally, tips for prevention and treatment will be distributed through Safe Kids USA’s network of 600 coalitions and chapters throughout the country.

“Parents and other caregivers often don’t realize that coin-sized button batteries are included in devices they buy,” Safe Kids USA president Meri-K Appy said. “Too often, these devices are left within reach of young children. Car keys with electronic fobs, for example, are often shared with children for their amusement. The batteries inside, if swallowed, can get stuck in a child’s throat and cause serious injury and even death.”

According to Dr. Toby Litovitz of the National Capital Poison Center, who is an adviser to the partnership, more than 3,400 swallowing cases reported in the United States in 2010.

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Maybelline NY to launch its first line of lip treatment products

BY Antoinette Alexander

NEW YORK — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

Baby Lips, which will be available at mass-market retailers beginning in October, comes in six variations and promises to make lips softer and smoother in as little as one week.

“Lip balms have proven to be an essential daily accessory for many women,” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier-Essie. “With Baby Lips, Maybelline New York has created the lip balm women have been craving: the repairing benefits of a treatment lip balm, with the option of color payoff in a playful fun pack.”

The formula features an exclusive botanical cell renewal concentrate with centella asiatica. This natural botanical plant, native to India, Sri Lanka, Australia and other parts of Asia, promises to improve lip coloration and reduce the appearance of fine lines. Vitamins E and C, plus shea butter, aloe and camphor provide moisturization.

Baby Lips Repairing Lip has a suggested retail price of $3.99 each and comes in six SKUs:

  • Two clear: Quenched and Peppermint; and
  • Four tinted: Cherry Me, Pink Punch, Grape Vine and Peach Kiss.

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IDF: Diabetes epidemic continues to rise

BY Allison Cerra

NEW YORK — The diabetes epidemic continues to grow at a rapid pace, according to Diabetes Atlas figures released by the International Diabetes Federation.

Data from global studies found that in 2011, the number of people with diabetes has reached 366 million worldwide, with 4.6 million deaths attributed to the disease. Additionally, worldwide healthcare spending on diabetes has reached $465 billion.

IDF said it presented the figures at the Lisbon meeting of the European Association for the Study of Diabetes.

"IDF’s latest Atlas data are proof indeed that diabetes is a massive challenge the world can no longer afford to ignore," IDF president Jean Claude Mbanya said. "In 2011, one person is dying from diabetes every seven seconds. The clock is ticking for the world’s leaders — we expect action from their high-level meeting next week at the United Nations [Summit on Non-Communicable Diseases] that will halt diabetes’ relentlessly upwards trajectory."

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