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Sabra Dipping introduces Asian cuisine-inspired hummus

BY DSN STAFF

WHITE PLAINS, N.Y. – Sabra Dipping Co., the country’s leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.

Inspired by Asian cuisine, the new flavor of hummus incorporates the flavors of ginger and sesame, and is topped with crunchy carrots and peppers.

"Asian fusion was inspired by the ingredients of our classic hummus recipe — which includes tahini, made from sesame seeds," said Greg Greene, senior manager at Sabra. "We thought, what flavors compliment sesame? Ginger and green veggies, of course. And so Asian Fusion was born."

The Asian Fusion hummus will be available this month in stores nationwide, joining the Tuscan Herb and Southwest flavors of Garden Variety hummus that were introduced earlier in 2012. Sabra offers nearly 20 hummus flavors, all of which are gluten-free and certified kosher.

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AmerisourceBergen fills new chief strategy officer post

BY Michael Johnsen

VALLEY FORGE, Pa. — AmerisourceBergen on Monday named Lawrence Marsh, 52, to the new role of chief strategy officer and SVP new market development, effective Nov. 12, 2012. 

“I am thrilled that Larry Marsh has decided to join AmerisourceBergen,” statd Steven Collis, president and CEO. “I have respected his intellect and industry insights for many years, and I am very pleased to welcome him as part of our leadership team. His analytical expertise in both financial performance and market growth opportunities will strengthen our efforts to expand our existing businesses, both in the United States and beyond, and to increase our breadth of offerings and drive shareholder value with disciplined acquisitions.”

Marsh will be responsible for enhancing the Company’s long-term strategic plan, identifying new market opportunities and managing enterprisewide risk.

Most recently, Marsh was managing director of equity research at Barclays, where he covered the healthcare distribution and technology industries since 2008. Prior to joining Barclays, he held similar equity research positions at Lehman Brothers, Salomon Smith Brothers and Wheat First Butcher Singer. 

Marsh has served on the board of trustees at his alma mater, the University of Richmond, is currently trustee emeritus and has served as chairman of its $3 billion endowment arm, Spider Management.

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Cracker Jack teaming with Walgreens on consumer sweepstakes

BY Michael Johnsen

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday. 

"For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages," stated Alanna Cotton, senior director of business development for growth ventures at Frito-Lay North America. "With this promotion, we’re celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level."

Beginning Nov. 1, 30 Cracker Jack fans can redeem winning tokens inside specially marked 2 7/8-oz. bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores nationwide. 

Throughout the promotion, consumers can also engage with the Cracker Jack brand and other fans on the Frito-Lay Facebook page (Facebook.com/FritoLay). The tab features unique Cracker Jack-inspired recipes, fun Cracker Jack brand trivia and the ability for fans to send virtual Cracker Jack prizes to their own Facebook friends. 

On the Cracker Jack tab, fans can also enter for a chance to win one of a total 30 Cracker Jack prize packs, including bags of Cracker Jack snacks and $50 Walgreens gift cards. One prize pack will be awarded each day.

The iconic Cracker Jack "a prize in every box" program was first introduced in 1912 as a way to bring fun and excitement to the Cracker Jack snacking experience. Over the last 100 years, the Cracker Jack brand has given away more than 23 billion in-package prizes — everything from stickers to miniature booklets to baseball cards.

Cracker Jack Butter Toffee snacks are the newest addition to the Cracker Jack product lineup. Exclusively at Walgreens stores for a limited time only, new Cracker Jack Butter Toffee snacks are available in 2 7/8-oz. bags for a suggested retail price of $1.09 each or two 2 7/8-oz. bags for $2.

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