BEAUTY CARE

Ryan Sheckler signed to Proactiv TV ads

BY Alaric DeArment

PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.

A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.

Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.

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Revlon announces plans to regain NYSE compliance

BY Antoinette Alexander

NEW YORK Beauty company Revlon announced on Friday that plans to regain compliance with the New York Stock Exchange’s criteria of $1 per share average closing price over 30 consecutive trading days through its pending reverse stock split.

As previously reported in its April 11, 2008 current report on Form 8-K filed with the SEC, the company was advised by the New York Stock Exchange in April 2008 that the price of its Class A common stock was below the NYSE’s price criteria, requiring at least a $1 per share average closing price over 30 consecutive trading days. The company’s Class A common stock continues to be listed on the NYSE.

In April 2008, Revlon advised the NYSE that its board of directors and stockholders had already approved a 1-for-10 reverse stock split of Revlon’s Class A and Class B common stock and that it intended to regain compliance with the NYSE’s price criteria, by, among other things, implementing the split.

Revlon has six months following the April 2008 notification to bring its share price and 30 trading day average share price to $1 or above, during which time the company’s Class A common stock will continue to be listed on the NYSE.

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Barrier, P&G to combine dandruff shampoo with dermatitis treatment

BY Drew Buono

PRINCETON, N.J. Barrier Therapeutics, a manufacturer of dermatology products has signed a deal to combine Procter & Gamble’s dandruff shampoo Head & Shoulders with its dermatitis treatment Xolegel, according to the Associated Press.

The new kit will be called Xolegel Duo and is expected to be available by prescription in June.

Under the terms of the agreement, Procter & Gamble will supply small bottles of the shampoo to Barrier who in turn, will be responsible for producing the kits and selling them. As a result, Barrier will receive all profits from sales of Xolegel Duo.

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