Ryan Sheckler signed to Proactiv TV ads
PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.
A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.
Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.
Broadway Nails debuts new French nail look
Nail care company Kiss is looking to jazz up the classic French nail look this spring with the launch of new Nude French Deceptions and Tip Tease under its Broadway Nails brand.
The Nude French Deceptions feature a softer white tip that blends in with the natural pink nail. The glue-on nails last for up to 10 days. The kit contains 28 Nude French Nails in 14 sizes and nail glue and comes in two shades: peach and pink.
The company also introduced new Tip Tease nails that feature a hot pink swirly-flower pattern over the white tip for a more creative nail.
Both nail products feature new packaging for the nail glue. The glue has a resealable screw cap for easy open and dry-proof storage. The formula now contains vitamin A, E and Pro B5 to promote natural nail growth and strengthening.
Both products retail for $4.99.
L’Oreal USA honors women in science
NEW YORK L’Oreal USA recently honored the 2008 recipients of the L’Oreal USA Fellowships For Women in Science at the American Museum of Natural History in New York City.
The women were recognized on May 22 for conducting innovative and breakthrough research across a range of disciplines, including neuroscience, oceanography and aerospace engineering. The Fellows represent the next generation of women scientific role models, following in the footsteps of chemist and physicist Marie Curie, and Elizabeth Blackwell, who, in 1849, became the first woman to graduate from medical school.
Recipients each receive $40,000 to be used toward independent scientific research. The Fellowship also offers professional development workshops for awardees and helps Fellows build networks with women leaders in corporate, academic, governmental and scientific fields.
The 2008 L’Oreal USA Fellows are:
- Dr. Sara Aton, University of Pennsylvania, who is a neuroscientist researching how the sleeping brain consolidates learning and memory.
- Dr. Ania Bleszynski-Jayich, Yale University, who is a physicist investigating the persistent current principle of quantum mechanics.
- Dr. Laura Lapham, Florida State University, who is a chemical oceanographer conducting research that may lead to new discoveries around the use of methane hydrates as a potential energy source.
- Dr. Srivdevi Vedula Sarma, Massachusetts Institute of Technology, who is a computational neuroscientist using technology to improve the deep brain stimulation technique to treat Parkinson’s disease.
- Dr. Sandra Ugrina, University of Maryland, who is an aerospace engineer developing techniques to help improve the aerodynamic efficiency of materials and reduce fuel consumption.