PHARMACY

Rx Response reporting system gets name change

BY Alaric DeArment

NEW ORLEANS — A coalition of drug and pharmacy organizations formed to address patients’ medication needs during disasters is changing the name and Web address of its reporting system to make it easier to remember, the organization said Tuesday.

Rx Response announced Tuesday at the National Hurricane Conference in New Orleans that the Pharmacy Status Reporting Tool would change its name to Rx Open, accessible at RxOpen.org. The group was originally formed after Hurricane Katrina to ensure the continued flow of medicine to patients following disasters like hurricanes, terrorist attacks and pandemic influenza, and the PSRT was deployed in 11 states after the landfall of Hurricane Sandy.

"We are excited that our technology was able to make such an important difference for emergency managers and the citizens affected by Super Storm Sandy," Rx Response director Erin Mullen said. "To make this valuable resource even more accessible in future disasters, we’re excited to introduce Rx Open. We are confident that this easy-to-remember name and corresponding web address will help make it even easier to get medicine to patients in times of emergency."

The group also introduced Rx on the Run, its new name for the Downloadable Prescription Medication Wallet Card, an online tool that enables patients to enter information about prescriptions and contact information for medical providers and print the information on a wallet-sized card.

 

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PHARMACY

Dr. Reddy’s appoints new chairman, COO

BY Alaric DeArment

HYDERABAD, India — Indian generic drug maker Dr. Reddy’s Labs has appointed G.V. Prasad as chairman of the company, Dr. Reddy’s said Tuesday.

Prasad is currently vice chairman and CEO and will continue as chairman and CEO.

Meanwhile, Satish Reddy has been appointed vice chairman in addition to his current role as managing director and COO.

 

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PHARMACY

Smart devices and the empowered patient

BY Jim Frederick

These are the days of the empowered patient — the patient who asks questions; who wants to know about how to prevent the diseases that ailed their parents or how to live more successfully with the conditions they have; and who seeks and finds health information from doctors, nurses, magazines and most especially from the teeming trove of online health sites.

Cultural and generational shifts are one reason for the change in attitude, from quiet and nonquestioning acquiescence to health activism and self-care. Today’s patients — including my own boomer generation that has always questioned everything we’ve confronted at every stage of life — aren’t willing to just submit to whatever directives or pronouncements come from their doctors and go quietly through the medical maze. They want answers.

But another factor behind patients’ growing sense of empowerment is simply the explosion in instantly accessible information now available to patients and consumers through such mobile devices as smartphones and tablets. A new survey of AccentHealth viewers found that more than half of consumers — 57%, to be exact — use their smart devices to make at least some purchasing decisions at the store shelf.

That’s according to a report from Drug Store News senior editor Michael Johnsen. What’s more, nearly half of those surveyed who don’t yet use retail apps to check a product’s price or availability told researchers they “would be likely to download an app in the future,” according to the report.

Why does this matter that much to pharmacists or pharmacy technicians? Because 16% of the respondents said they use their smart device for pharmacy-related items, “including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances),” Johnsen writes.

Are smart phones changing the way consumers shop for over-the-counter health items, or even where they fill their prescriptions? Please share your thoughts by clicking on the comment button.

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