CENTER STORE

R.W. Knudsen Family sweetens beverages with Truvia

BY Allison Cerra

WAYZATA, Minn. — R.W. Knudsen Family has rolled out new drinks that cut back on calories but not on flavor.

The beverage maker announced this week that its new light juices line, available in blueberry, cranberry and pomegranate varieties, is sweetened with zero-calorie sweetener Truvia. The drinks, R.W. Knudsen Family said, have 45% less calories than other superfruit blends.

What’s more, the company said, its Recharge line of products now includes Recharge sports drink mixes, which also are naturally sweetened with Truvia. R.W. Knudsen Family said the sports drink mixes deliver essential electrolytes and optimal vitamins, without the added sugar.

The R.W. Knudsen Family light juices and Recharge lines now are available nationwide at Whole Foods and other natural food retailers for a suggested retail price of $3.49 and $3.99, respectively.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Food manufacturers should clearly state nutrient information on packages

BY Allison Cerra

CHICAGO — Almost half of shoppers surveyed by HealthFocus International believed that food manufacturers should clearly state their products’ contents, especially calories, fat and sodium content.

Building on research conducted earlier this month that found front-of-pack labels may not sway customers from purchasing certain items in stores, HealthFocus noted in its newest survey that 45% of shoppers said they use the label information to decipher which products have too much of an ingredient they are trying to avoid.

Many food manufacturers have placed FOP labels on their products to display their nutrients and other ingredients. The information, however, varies from product to product, with some packages displaying symbols and others showing the actual levels of nutrients, HealthFocus said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Peter Rabbit Organics introduces veg and fruit purees

BY Allison Cerra

LAKE OSWEGO, Ore. — Peter Rabbit Organics’ line of squeezable puree pouches is expanding with the addition of new vegetable and fruit blends.

The new veggie and fruit purees — now available in sweet potato, corn and apple; pea, spinach and apple; and carrot, squash and apple varieties — come in BPA-free pouches and contain 100% organic vegetables and fruits, with no added sugar or artificial flavors.

New Peter Rabbit Organics veggie and fruit purees are available at Albertsons, select Starbucks stores, Whole Foods Markets and natural food sellers for a suggested retail price of $1.79 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?