BEAUTY CARE

Russian-born businesswoman and former Soviet TV anchor taps PR firm to promote cosmetics business

BY Antoinette Alexander

FORT LAUDERDALE, Fla. Former Soviet TV news anchor Galina Todd has retained the international public relations firm TransMedia Group to promote her cosmetics business.

“We can’t wait to introduce this gorgeous 52-year-old Russian magazine cover girl to the American masses,” stated TransMedia Group CEO Tom Madden, a former VP at NBC.

The Moy Sekret by Galina line is a collection of American and European-made Russian beauty secrets for skin and hair care. TransMedia will be launching her newest products, including an all-natural hair restoration and thickening line that is licensed out of Spain, as well as her French perfume called “Mon Secret.”

“I want my generation of baby boomers, the most populous generation of people in the world today, to wake up every morning and say ‘Hello Beautiful!'” stated Todd, who recently was named Russian-American Businesswoman of the Year by Russian magazine Bomond. “I am confident that TransMedia Group will help us target this group, as well as all groups, of strong women full of hope and the desire to be beautiful.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Beauty for a cause at Target

BY Allison Cerra

MINNEAPOLIS Target has partnered with beauty expert Sonia Kashuk for the third year in a row to offer an exclusive, limited-edition collection to support The Breast Cancer Research Foundation.

From Sept. 16 through Nov. 4, customers can purchase items from Sonia Kashuk’s collection with 15% of the purchase price to benefit BCRF.  

The collection includes an eyelash curler ($9.99), cosmetic brush ($12.99) and travel brush set ($19.99).

Kashuk’s partnership with Target goes beyond helping a good cause. As a breast cancer survivor, she is personally invested in helping other women feel good about themselves.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Marketplace swag finds better home in wake of show

BY Rob Eder

BOSTON The National Association of Chain Drug Stores announced Thursday that Marketplace exhibitors donated nearly 10,000 lbs. of products to The Greater Boston Food Bank. Rather than ending up in the garbage or adding up to hefty shipping charges for vendors who attended Marketplace, the items will find a much better home among some of Boston’s neediest families and individuals.

 “This is a generous donation from NACDS, and it comes at a time when more people are out of work and in need of food assistance. The association’s conference exhibitors show terrific corporate citizenship,” said Catherine D’Amato, president and CEO of the Greater Boston Food Bank. “I know our member-hunger relief agencies will welcome this food because so many are trying to feed more people.” 

 Items donated included HBA products, food and beverages, cosmetics and toiletries, and will go to families and individuals in need served by the Greater Boston Food Bank, as well as other nonprofit organizations throughout the area. 

 “We are pleased with the opportunity to help those in need and are grateful to participating companies for their contributions,” said NACDS president and CEO Steve Anderson. “Given the current economic situation, we hope that this donation will assist low-income families and others in need. We thank the Greater Boston Food Bank for distributing these donations.” 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?