BEAUTY CARE

Runway models get stylized with Göt2b Rockin’ It line

BY Allison Cerra

NEW YORK — Models that hit the runway for the Z Spoke Zac Posen show during New York Fashion Week had their tresses styled with Göt2b products, thanks to celebrity stylist Larry Sims.

Sims utilized the Göt2b Rockin’ It line to style each model’s hair. Products that were used included Göt2b Rockin’ It Encore fresh dry shampoo, Göt2b Rockin’ It Encore hold hairspray and Göt2b Rockin’ It Encore hold gel. The Göt2b Rockin’ It line features “4ever stylestay” micro-amplification polymer technology that helps give hair “no helmet-head” hold that feels weightless and flexible, the company said.

The Z Spoke Zac Posen fall/winter 2011 collection debuted Feb. 10.

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Jonathan Antin tapped for Conair campaign

BY Allison Cerra

STAMFORD, Conn. — Global fashion and beauty guru Jonathan Antin will be featured in a new campaign by hairstyle tools maker Conair.

As part of Antin’s affiliation with Conair, he will be seen in advertising campaigns, make guest appearances and participate in beauty and fashion industry events, at which he will demonstrate the use of Conair styling tools and promote innovative Conair brand concepts, the company said.

"Jonathan brings a lot of excitement and energy to our product lineup. His styling expertise and experience with our tools will reinforce our message of salon results at home," said Paulette Heller, VP marketing for Conair.

Antin has styled several celebrities and has appeared on such television shows as "Blow Out" and "Shear Genius."

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HealthWarehouse.com, GC America promote MI Paste

BY Michael Johnsen

CINCINNATI — HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

MI Paste and MI Paste Plus provide calcium and phosphate ions at the surfaces of the teeth. The active ingredient, Recaldent, is casein phosphopeptide-amorphous calcium phosphate (CPP-ACP). Using MI Paste twice daily helps promote enamel strengthening and diminish white spots, the companies stated.

MI Paste is available to consumers exclusively at HealthWarehouse.com in the United States with a valid prescription.

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