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Royal Canin introduces DNA analysis for dogs

BY Ryan Chavis

ST. CHARLES, Mo. — Royal Canin USA, a pet food brand, announced the Royal Canin Genetic Health Analysis, which identifies a dog’s specific breed makeup, which may help veterinarians identify potential health problems caused by genetic mutations.

When using the analysis, a dog’s ancestry is determined by comparing their DNA to the genetic signatures of more than 250 different breeds, the company said. It currently screens for 700 different mutations, with more added regularly. Based on the results dog owners and vets can develop a custom health-and-wellness based on the dog’s code.

Royal Canin partnered with the Waltham Research Center, Mars Veterinary and Wisdom Panel to develop the analysis based on a decade of research and development with a team of geneticists, veterinarians and nutritionists.

 

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Raid aims to simplify pest control with new system

BY Ryan Chavis

RACINE, Wis. — Raid, a pest control brand from SC Johnson, is introducing Raid Defense System. The system provides a regimen of solutions and non-chemical tips that, when used together, control and prevent home-invading bugs.

Consumers can use the Raid system creator tool at RaidKillsBugs.com to find a customized regimen of Raid products. The site also allows consumers to: select and compare products; identify the species of insect that’s causing the problem; watch how-to videos to help solve pest problems; and take advantage of help from experts.

"No one likes talking about pest problems in the home, but most Americans will encounter it at some point, especially when temperatures rise in summer months," said Kelly M. Semrau, SVP global corporate affairs, communication and sustainability. "Without the right tools and information, pest problems will persist and people will spend time and money trying to address the issue. We created the new Raid Defense System to empower people to beat the bugs with confidence."

 

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HGTV star to showcase Tide’s cleaning power

BY Ryan Chavis

CINCINNATI — Procter & Gamble and Jonathan Scott, star of HGTV’s series "Property Brothers," are teaming up to showcase the cleaning power of Tide’s Oxi multipurpose stain remover. Scott will roam the streets of New York City and comb through Craigslist to find some of America’s dingiest household items and clean them up with the product.

“For years Tide has been transforming the way we care for our clothing. Now with Tide Oxi, we are moving outside the laundry room to use the power of Tide not only as an in-wash scent-booster, but also as a multipurpose cleaner with 225 uses throughout the home,” said Karen Klei Schlosser, associate marketing director of P&G North American Fabric Care. “Now we’ve partnered with Jonathan Scott to show the simple ways to get your home in tip-top shape — from your wardrobe to your house with Tide Oxi.”

Scott mused on how Tide’s cleaner adds value to the home, especially when homeowners are in the process of putting their property on the market. He has seen homes sell for up to $20,000 more than the asking price when staged well.

“If you plan on selling your home, make sure your home is spotless and immaculately cleaned, including the furniture, to optimize the staging experience,” Scott said. “Staging can increase the selling time and value of your home.”

 

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