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DUBLIN — Perrigo on Wednesday announced the first-to-market launch of the over-the-counter store=brand equivalent to Women's Rogaine 5% minoxidil foam (minoxidil topical aerosol, 5% foam). First shipments of this new store foam have already been initiated.
This product is packaged and marketed as a store brand or retailer 'own label' brand and provides consumers a high-quality, value alternative to the Women's Rogaine 5% minoxidil foam product.
Women's Rogaine 5% minoxidil foam (minoxidil topical aerosol, 5% foam) is indicated to regrow hair on top of the scalp. Annual sales for the 12 months ending February 2017 were approximately $20 million.