News

Room to make a mark in U.S. South

BY Antoinette Alexander

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

(For the full report, including charts, click here.)

According to IRI, sales of eyebrow makeup rose 9% for the 52 weeks ended June 15 at U.S. multi-outlets.

Meanwhile, sales of prestige eyebrow makeup rose 28% for the 12 months ended March 2014, according to the NPD Group. The increase is in sharp contrast to the total U.S. prestige makeup market’s 3% growth during that period.

NPD research has uncovered regional opportunities for increased distribution and growth in brow makeup.

While the West is the largest region in terms of U.S. prestige eyebrow makeup sales, there is potential for additional growth in the South, where 70% of prestige stores are selling brow makeup products. In addition, the southern region, which accounts for nearly one-third of all U.S. prestige eyebrow makeup sales, is not performing as strongly when compared with the total market, according to NPD.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Coppertone intro prevents overspray

BY Antoinette Alexander

Merck Consumer Care, the makers of Coppertone, and the scientists at the Coppertone Solar Research Center have developed the Coppertone Sport AccuSpray to help prevent overspray.

(For the full report, including charts, click here.)

The introduction represents the latest Coppertone advance in sun care from the brand that invented continuous spray sunscreen nearly 10 years ago.

The product goes on quickly and dries in seconds, and — like all of the Coppertone Sport sunscreens — it promises to stay on strong when you sweat. It is available in SPF 15, 30, 50 and 70.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Kiss My Face focuses on specialty

BY Antoinette Alexander

Kiss My Face introduced a new range of sun care options, which includes an expansion of its specialty sun offerings.

(For the full report, including charts, click here.)

New specialty launches include Tattoo Shade, a formula designed to keep tattoos looking sharp with its protective skin shield infused with green tea and carrot extract. There’s also the new Kiss My Face Sensitive Side SPF 30, which offers 3-in-1 nonirritating protection for sensitive skin, with three times the hydrating protection. The Kiss My Face sun care range is free of parabens, oxybenzone and artificial fragrances.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?