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Roman Meal adds Italian bread to lineup

BY Allison Cerra

TACOMA, Wash. — Roman Meal has introduced its latest whole grain bread.

Roman Meal 100% whole grain Rustic Italian bread is made with olive oil and hearty whole grains with an Italian twist.

The new item now is available in select stores throughout Delaware, Maryland, New Jersey, northeast Virginia, northeast West Virginia and northeast Pennsylvania for the suggested retail price of $3.69.

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Survey says: My costs will go up!

BY Michael Johnsen

Costs are the biggest concern for opponents of healthcare reform. They’ve done the math — additional healthcare consumers means care that’s both more expensive and harder to come by. As many as 3-in-4 consumers who are not big fans of healthcare reform share that concern — 30% of those consumers suggested it’s their greatest concern, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. A reduction in care quality was concern No. 2 (62%), and a lack of choice over which practitioner to see was concern No. 3 (58%). And little more than half were more concerned about the big picture — healthcare reform will make America go bust. But at least they’ll still be covered — only 22% said they were concerned their employers would stop the coverage.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

What are your biggest concerns about healthcare reform?

Source: AccentHealth. To view the methodology, click here.

 

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Much mobile potential remains untapped

BY Alaric DeArment

WHAT IT MEANS AND WHY IT’S IMPORTANT — William Gibson, the science fiction author famous for being a key founder of the cyberpunk literary movement, once wrote, "The future is already here. It just hasn’t been evenly distributed yet." That’s especially true when considering the relatively slow adoption of mobile technology by retailers despite the buzz surrounding it and its enormous potential.

(THE NEWS: Retailers focusing on mobile site optimization and in-store technologies. For the full story, click here.)

Of course, retailers have been pretty good about adopting mobile technology and finding new ways to use it, such as adapting it to loyalty and marketing programs. Safeway uses Just for U to market products and services to 4.1 million shoppers, but still, 1.4 million of them are not active users, chairman and CEO Steve Burd told analysts at the Goldman Sachs 19th Annual Global Retailing Conference earlier this month. Burd called those inactive users a "huge opportunity" and said that growth in mobile technology could double the number of Just for U registrants.

And pharmacy retailers should be paying particular attention. While many chains have apps for things like prescription refills, a number of companies on the supply side have come up with apps as well: Last week, Eli Lilly announced an app for Type 1 diabetes patients using GlucaGen (glucagon [rDNA origin]) that includes information about the drug and abnormally low blood sugar, a simulated practice demonstrating how to prepare and inject the drug and tools to keep track of kit locations and alerts for expiration dates, among others. While the Lilly app is tailored for one particular product, it’s a good example of the potential to use apps for everything from patient education to disease state management to medication adherence.

What do you think? Sound off in the comments below.

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