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Rolaids to once again spell relief for heartburn remedy sets

BY Michael Johnsen

PARIS — Sanofi US and its consumer health business Chattem on Monday unveiled plans to re-introduce the iconic Rolaids heartburn-relief brand to the U.S. market. The brand returns after a three-year hiatus in the marketplace and follows Chattem’s acquisition of Rolaids earlier this year.  

"For the last few years there has been a significant gap in the over-the-counter antacid marketplace here in the U.S.," stated Zan Guerry, CEO Chattem. "Starting today, the millions of people who suffer from frequent heartburn and acid indigestion can once again turn to Rolaids to help relieve their symptoms."

"Incorporating Rolaids into Chattem’s portfolio further strengthens Sanofi’s position as a leader in the U.S. consumer healthcare sector and helps to further diversify our category offerings," added Anne Whitaker, president, North America Pharmaceuticals, Sanofi.  

Chattem will support the re-launch of Rolaids with a fully integrated marketing campaign featuring chef and restaurateur Guy Fieri. The campaign includes national television spots that include Fieri and re-establishes one of the more recognizable advertising taglines — "How Do You Spell Relief? R-O-L-A-I-D-S." 

Chattem completed the acquisition of the worldwide rights to the Rolaids brand from McNeil Consumer Healthcare Division on Jan. 7, 2013.


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NRF: August retail sales disappoint with tepid 0.1% increase from July

BY Marianne Wilson

WASHINGTON — According to the National Retail Federation, retail sales increased in the month of August, but came in at a much slower pace than had been anticipated.

According to data released Friday by the U.S. Census Bureau, total retail and food services sales (which include non-general merchandise categories such as automobiles, gasoline stations, and restaurants) in August increased 0.2% seasonally adjusted month-to-month and increased 4.7% adjusted year-over-year.

“Retail sales gains continue to be tepid,” said NRF chief economist Jack Kleinhenz. “Retail sales and employment, while measurably positive, have been disappointing over the last few months, and have been difficult to reconcile with consumer confidence. The data suggests that consumers remain cautious with their pocketbooks and purchases.”

Other findings from the August retail sales report include:

  • Building material and garden equipment and supplies dealers stores’ sales decreased 0.9% seasonally adjusted yet increased 5.7% unadjusted year-over-year.

  • Clothing and clothing accessories stores’ sales decreased 0.8% seasonally adjusted month-to-month yet increased 4.6% unadjusted year-over-year.

  • Health and personal care stores’ sales increased 0.6% seasonally adjusted month-to-month and increased 3.0% unadjusted year-over-year.
  • Electronics and appliance stores’ sales increased 0.8% seasonally-adjusted month-to-month and increased 3.1% unadjusted year-over-year.
  • Furniture and home furnishing stores’ sales increased 0.9% seasonally-adjusted month-to-month and increased 4.9% unadjusted year-over-year.

  • General merchandise stores’ sales decreased 0.2% seasonally-adjusted month-to-month yet increased 0.4% unadjusted year-over-year.
  • Non-store retailers’ sales increased 0.5% seasonally adjusted month-to-month and increased 8.8% unadjusted year-over-year.

  • Sporting goods, hobby, book and music stores’ sales decreased 0.5% seasonally adjusted month-to-month yet increased 3.7% unadjusted year-over-year.

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Omron offering activity rewards through Earndit

BY Michael Johnsen

LAKE FOREST, Ill. — Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active. 

Users link their Omron Fitness account to Earndit, and track their activity to earn points that can be redeemed for prizes or charity donations. 

The company is also hosting a Twitter party to help promote the offer Sept. 2 at 9 p.m. EST by using the hashtag #fitwithOmron.


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