HEALTH

Rohto unveils Ice All-in-One Cooling Eyedrops

BY Gina Acosta

ORCHARD PARK, N.Y. — A leading brand in the eye care aisle is launching a new product aimed at soothing irritated summer eyes.

Rohto's Ice All-in-One Cooling Eye Drops have a mix of fast-acting and highly effective ingredients provide fast, cooling relief for eight symptoms, to relieve red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops it contains Rohto's proprietary Freshkick technology, an intense freshness formula which relieves irritation and soothes and comforts eyes for up to eight hours.

"We know our consumers are super active and have action-packed summers ahead of them.  The last thing they want to worry about is irritated eyes, but they need an eye care solution that is as flexible and on-the-go as they are," said Erick Estrada, director of marketing for Rohto and OXY.  "Rohto Ice All-in-One Cooling Eye Drops are your quick and easy solution for common summer eye problems.  They provide fast relief so you can get back in the action without skipping a beat.  We're excited to play an important part in keeping peoples' eyes looking and feeling good this summer."

Packaged in a small, attractive clear bottle with a single dose dispenser, Rohto Ice All-in-One Cooling Eye Drops are easy to pack in any bag. Perfect to take along to dusty outdoor music festivals, backyard BBQ's, long summer road trips and days spent at the pool or beach.

In addition to Rohto Ice All-in-One Cooling Eye Drops, the Rohto brand offers a full line of products that provide fast relief for a variety of eye symptoms:
• Rohto Cool Max – Maximum strength redness relief specially formulated to whiten, protect and soothe irritated eyes.
• Rohto Cool – Whitens and protects irritated eyes.
• Rohto Hydra – Restores moisture and relieves irritation by mimicking natural tears.

Rohto Cooling Eye Drops are available in drug stores, mass retailers and supermarkets nationwide at an MSRP of $5.99 per bottle.

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Piping Rock Health Products named voting member of CRN

BY Gina Acosta

RONKONKOMA, N.Y. — Wellness products company Piping Rock Health Products has been approved for membership in the Council for Responsible Nutrition as a voting member.

“We are proud to join this team of key players in the dietary supplement industry,” said Scott Rudolph, CEO at Piping Rock Health Products. “The CRN has set the standards for quality, safety, and efficacy in its commitment to the consumer—something Piping Rock has always stood for. In fact, I was instrumental in helping craft the vision for the CRN many years ago when the organization was in its infancy stages of development and creating its vision for the future. Early on, we set forth quality initiatives to advance the standards within the industry."

CRN states that its mission is sustaining and enhancing a climate for its member companies to responsibly develop, manufacture, and market dietary supplements, functional foods and nutritional ingredients. Its members are expected to comply with a host of federal and state regulations that refer to dietary supplements and their manufacturing, quality control, safety, and marketing, as well as adhere to voluntary and Code of Ethics set forth by CRN.

“Quality is the cornerstone of our industry and Piping Rock was founded on the belief that top quality health products should be available to everyone,” said Rudolph. “We have always advocated for the importance of backing our products with sound science, guaranteed quality and potency, and in supplying consumers with a variety of high quality, safe, and beneficial products.”

As a voting member, Piping Rock will join a team of over 150 members to help shape the evolving future of the dietary supplement industry.
 

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Young Living Essential Oils debuts first OTC line

BY Gina Acosta

LEHI, Utah — Young Living Essential Oils has introduced its first over-the-counter remedies, and unveiled 15 new or rebranded products.

"We are thrilled to add two plant-based OTC products to our current offering of nearly 500 Young Living essential oils and oil-infused products," said Jared Turner, Young Living COO. "These additions enable us to enter into the marketplace in a way we never have before, and we are excited to offer products that provide natural relief to common ailments."

The OTC products include:

  • Cool Azul Pain Relief Cream provides cooling relief from minor muscle and joint aches, arthritis, strains, bruises, and sprains.
  • Thieves Cough Drops offer soothing relief for sore throats and coughs, while cooling nasal passages.

"Developing OTC products for our members is a milestone for Young Living," said Young Living VP Michael Buch. "These products meet OTC standards, and like all our products, they adhere to Young Living's strict Seed to Seal commitment to quality and purity."

In addition to the OTC products, Young Living unveiled 15 additional new or rebranded products. Along with its expansive collection of single and blended essential oils, Young Living also added oil-infused products.

Nutritional Supplements
• NingXia Zyng Rebrand Unveiled
• Slique CitraSlim
• Slique Shake
• PowerGize
• AgilEase
• Gary's True Grit Wolfberry Crisp Bar, Chocolate Coated
• Gary's True Grit Einkorn Granola
• Gary's True Grit Einkorn Rotini Pasta

Essential Oils
• Dalmatia Oil Collection: Dalmatia Sage, Dalmatia Juniper, and Dalmatia Bay Laurel
• Live Your Passion convention blend
• Select 30 Essential Oil Collection

Home Products
• Thieves Automatic Dishwasher Powder

Animal Scents
• Animal Scents Dental Pet Chews

Accessories
• Core Vitality Case
• Essential Bottle Organizer

 

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