HEALTH

RockTape targets new patient populations with kinesiology tape

BY Michael Johnsen

CAMPBELL, Calif. – RockTape on Tuesday introduced RockTapeRx, a new gentle kinesiology tape with the same stretch characteristics as RockTape's sport-focused kinesiology tapes.
 
"We've always been a performance-oriented brand," said Greg van den Dries, CEO of RockTape. "As we grew, it became clear we needed to offer the quality of RockTape to a whole new group of customers with special needs."
 
RockTapeRx's new gentle adhesive is ideal for special patient populations, including children, the elderly, those with neurological disorders, and women who are pregnant. It's also a great option for those with sensitive skin.
 
"Our medical practitioners have been demanding this product for quite some time," said Steve Capobianco, director of medical affairs for RockTape. 
 
RockTapeRx is launching exclusively in two-inch bulk rolls with five colors: red, black, beige, pink and blue.
 
RockTapeRx is available now through RockTape.com and medical distributors nationwide, the company noted. 
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Mylan pushes forward in its Perrigo takeover bid

BY Michael Johnsen

HERTFORDSHIRE, England  — Mylan will be taking its offer to acquire Perrigo directly to Perrigo shareholders on Sept. 14, the company announced Tuesday. Under the terms of the offer, Perrigo shareholders will receive $75 in cash and 2.3 Mylan ordinary shares for each Perrigo ordinary share.
 
Mylan executive chairman Robert Coury also sent a letter to Perrigo chairman and CEO Joseph Papa reiterating Mylan's commitment to the transaction and respect for Perrigo and its employees, re-affirming the value of the Mylan offer to Perrigo shareholders and outlining to Perrigo shareholders their clear and direct pathway to completion of the transaction.
 
“We are very excited to commence the final step in this transaction and to complete the compelling combination of Mylan and Perrigo,” Coury stated. “[W]e believe this is a highly attractive offer for Perrigo shareholders in terms of the price, multiple being paid, accretion and continued long-term potential for value creation," he said. "We are confident that Perrigo shareholders see that our offer provides superior immediate value, as well as long-term, sustainable value creation, and will tender in favor of the transaction.”
 
As previously announced on April 24, 2015, Mylan issued a Rule 2.5 announcement under the Irish Takeover Rules setting forth its legally-binding commitment to commence an offer for the entire issued and to be issued shares of Perrigo. Mylan’s shareholders approved the bid at their annual meeting on Aug. 28.
 
Perrigo believes the takover offer is undervalued. 
 
“Our views of Mylan's offer to Perrigo shareholders have always been, and will continue to be, based on our board's careful reflection of the value available to Perrigo shareholders, and do not depend on the limited choices that Mylan has allowed its shareholders to consider,” stated Papa, late last month following a Mylan shareholder vote to pursue the acquisition. “Following extensive discussions with our shareholders, we are confident that most of them believe that Mylan's offer substantially undervalues Perrigo and would dilute our growth profile and superior valuation.”
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CRN supports FDA action against marketing pure powdered caffeine to consumers

BY David Salazar

WASHINGTON — The Council for Responsible Nutrition this week came out in support of the Food and Drug Administration taking action against marketing bulk pure powdered caffeine to consumers and its issuance of warning letters to five powdered caffeine distributors.

“We have been, and continue to be, supportive of FDA’s efforts in this area to educate consumers about the potential dangers of pure powdered caffeine,” CRN’s regulatory counsel Rend Al-Mondhiry said. “We share the agency’s concerns about the safety of this product being sold directly to consumers. In fact, earlier this year, CRN updated its voluntary guidelines for caffeine-containing products to include restraints against the sale and marketing of pure powdered caffeine.”

Though the council’s guidelines don’t limit the sale or marketing of bulk pure powdered caffeine on a business-to-business level, they do note that their members shouldn’t market directly to consumers. 

“We hope the companies receiving the warning letters will take these concerns seriously, and if not, we look to FDA to take the next steps under the law,” Al-Mondhiry said.

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