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Rockin’ Green helps moms clean up through campaign

BY Allison Cerra

SAN ANTONIO — A clean-rinsing laundry detergent is launching a 52-week campaign in which opt-in fans and customers will receive a free, eco-friendly cleaning tip each week.

Rockin’ Green said its 52 Weeks of Clean campaign will challenge moms everywhere to think creatively and green when it comes to household cleaning. Subscribers can receive the tips via SMS text message or email, which will be clumped into such categories as laundry tips, household cleaning tips, tip to managing stains and dish cleaning tips. Many of the tips will feature Rockin’ Green as the cleaning agent, the company added.

"Our customers are constantly sharing with us their creative uses for Rockin’ Green around the house, and it’s definitely not just in the laundry room," said Kimberly Webb, CEO and founder of Rockin’ Green. "We were looking for a fun way to share these cleaning secrets with our awesome fans and thus developed the 52 Weeks of Clean campaign to finally do it."

To sign up, visit RockinGreenSoap.com.

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Going ‘Extra’ lengths to personalize gum

BY Allison Cerra

CHICAGO — Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers’ own photos and designs.

Through MyExtra, which can be accessed at MyExtraGum.com, gum enthusiasts can take advantage of the custom-packaging offering with the brand’s Slim Packs variety, which contains 15 sticks of Extra sugar-free gum and is available in Extra peppermint, spearmint and sweet watermelon flavors.

The cost for each pack of MyExtra will be $4.99 each. Prices decrease with bulk orders, Wrigley said.

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Hostess goes retro

BY Allison Cerra

IRVING, Texas — Hostess is going "old-school cool."

For a limited time, the iconic snack cakes maker’s treats, including chocolate cupcakes, Ding Dongs and Ho Hos, will tout retro packaging. Hostess also is bringing back the original banana Twinkie-filling recipe for a limited time.

As part of the promotion, consumers can receive a collectible retro Twinkie the Kid alarm clock by mailing in two UPC codes plus $4.95 shipping and handling through June 11. Visit HostessCakes.com/clock for details.

"Hostess set the standard for timeless treats that are loved from generation to generation," said Amy Clark, director of snack marketing for Hostess. "The ‘old-school cool’ packaging and retro recipe Twinkies celebrate the brand’s amazing history and tap into the nostalgia consumers feel with every sweet bite."

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