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Rockin’ Green debuts two new products at expo

BY Allison Cerra

SAN ANTONIO — Rockin’ Green has expanded its lineup of cleaning products with two new items.

The company debuted Melody, an odor neutralizer and air freshener room spray, and Groupies, the brand’s new dryer balls that are made with such natural materials as reclaimed potato starch, at the 2011 ABC Kids Expo. The products will make their retail debut in October.

"Rockin’ Green is committed to creating products that help make the laundry process easier and more eco-friendly. Our newest editions, Melody and Groupies, are no different in that they make the cleaning process more enjoyable, greener and more fun, at least I think so," Rockin’ Green founder and CEO Kimberly Webb said.

Melody is available in an 8 fl.-oz. pump spray bottle for a suggested retail price of $8.95, while Groupies are sold individually for a suggested retail price of $8.50.

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Energizer highlights partnership with iAd

BY Allison Cerra

ST. LOUIS — Energizer has rolled out a new mobile marketing campaign on Apple’s iAd network to emphasize its partnership with the VH1 Save The Music Foundation.

The "Unleash Your Inner Rock Star" iAd, which was developed by TBWA\Chiat\Day Los Angeles, underscores its partnership with the organization — whereby Energizer is helping restore instrumental music education in public schools with a $250,000 donation and grants of donated instruments to eight schools in need — by allowing users to interact with Energizer by utilizing the accelerometer on the iPhone and iPod Touch. Consumers can recreate such rock star moves as the windmill on guitar and hit the cymbals on a drum set.

"The iAd lets mobile phone users experience the Energizer brand in a new way," Energizer North America marketing communications manager Serge Traylor said. "By focusing on mobile we can provide entertainment and information to people anywhere, not just when they are seated at their computer, and we’re excited to let our unstoppable icon interact with consumers in new and different ways to deliver this information."

Click here to view a demonstration of the iAd.

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Stater Bros. appoints SVP retail operations

BY Allison Cerra

SAN BERNARDINO, Calif. — Stater Bros. has promoted its senior regional VP.

The Southern California-based supermarket chain said that Dan Meyer, a 41-year company veteran, has been promoted to the newly created role of SVP retail operations. In this capacity, Meyer will be responsible for the retail operations of all 167 Stater Bros. stores, as well as overseeing the day-to-day operations of the Corporate Training Center. Meyer will report to George Frahm, EVP retail operations and administration.

"Dan is a well-respected and valuable member of our senior management team," Stater Bros. board chairman and CEO Jack Brown said. "This promotion is a result of his leadership skills and the contributions that he has made towards the success of the company’s retail operations department."

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