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Rockin’ Green announces new detergent

BY Ryan Chavis

SAN ANTONIO, Texas — Rockin’ Green, a supplier of eco-friendly cleaning products, announced the introduction of a new non-toxic Auto Dish detergent, available in a 16-oz. package. The detergent will be available in more than 60 Buy Buy Baby locations.

The new addition to the Rockin’ Green lineup to eliminate frustration in the dishwashing process, the company said, and can supply up to 30 loads per bag.

The detergent also is sold online for $12.95 at RockinGreenSoap.com

 

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Study: One-third of initial prescriptions never filled

BY Michael Johnsen

PHILADELPHIA — Medication nonadherence is common, but it may be reduced by lower drug costs and co-payments, as well as increased follow-up care, according to a study published earlier this week in the Annals of Internal Medicine

Primary nonadherence was defined as not filling an initial prescription within nine months. 

Overall, 31.3% of the 37,506 initial prescriptions written for the 15,961 patients were not filled, according to the study. Drugs in the upper quartile of cost were least likely to be filled, as were skin agents, gastrointestinal drugs and autonomic drugs, compared with anti-infectives.

An increase in adherence was associated with increasing patient age, elimination of prescription copayments for low-income groups and a greater proportion of all physician visits with the prescribing physician. 

One limitation of the study was that patients’ rationale for choosing not to fill their prescriptions could not be measured, noted Robyn Tamblyn of McGill University, author of the study.

 

 

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Survey: More consumers utilizing smartphones to shop and spend

BY Marianne Wilson

NEW YORK — The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand. In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.

The study revealed a 168.3% increase in retail revenue resulting from smartphone-generated visits to mobile-optimized websites over the same period last year.

"Not only are customers shopping more on their phones, they’re also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."

The complete report is available at BrandingBrand.com/data.

 

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