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Roche launches blood-glucose meter with built-in insulin dose calculator

BY Michael Johnsen

 
 
INDIANAPOLIS — Roche on Tuesday announced that the Accu-Chek Aviva Expert system is now available by prescription. The device represents a significant advancement in blood-glucose meter technology for people with diabetes who take multiple daily insulin injections, Roche stated. The meter's integrated bolus calculator provides easy-to-use and reliable dose recommendations based on automated calculations, eliminating the need for manual dosing calculations and estimations. A survey of Accu-Chek Aviva Expert users found that 79% reported increased confidence with insulin dose calculation, and 52% reported a reduced fear of hypoglycemia.
 
"The Accu-Chek Aviva Expert system is the first and only system of its kind that provides meal and correction insulin bolus recommendations, which can help patients on insulin therapy have the confidence they need to better manage their diabetes," said Marc Gibeley, head of Roche Diabetes Care North America.
 
"The availability of the Accu-Chek Aviva Expert system marks an important, game-changing milestone in diabetes self-management by making the process of calculating insulin dosage easier and less susceptible to error," said Bruce Bode, a clinical associate professor in the department of medicine at Emory University and a diabetes specialist with Atlanta Diabetes Associates. "One of the biggest barriers to optimal self-management is the ability to calculate bolus doses. My hope is that the device will become the standard of care for patients on multiple daily insulin injection therapy due to the simplicity of the built-in bolus calculator."
 
In the United States, approximately 6 million people take insulin to help manage their diabetes. Many people also take multiple daily injections of insulin to help manage their disease, which requires them to calculate proper insulin dosage amounts based on their food intake and blood-glucose readings. These calculations are complex, and constant precision is critical to determine the proper insulin dose. A multicenter study found that 63% of manually calculated insulin doses were incorrect. Researchers from the Centers for Disease Control and Prevention reported that there were nearly 100,000 emergency room visits each year between 2007 and 2011 that were attributed to insulin-related hypoglycemia and other errors, and that these visits accounted for roughly 9% of all ER visits due to drug reactions during this timeframe.
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New GoMo Health delivers personalized remote patient-engagement system

BY Antoinette Alexander

CLARK, N.J. — Gold Mobile, a provider of a cloud-based commerce and engagement platform, has announced the launch of its new healthcare division, GoMo Health.

This new division provides Medicaid, Medicare and commercial health plans, as well as healthcare providers, with a personalized remote patient engagement and care coordination communication system. GoMo Health will represent members and patients from dozens of existing healthcare clients, including many Medicaid plans, such as Riverside Health, Driscoll Health Plan, El Paso First Health Plan and Monroe Plan for Medical Care.

GoMo Health offers its proprietary Concierge Care, which integrates behavioral lifestyle engagement with evidence-based responses. GoMo Health specializes in providing personalized “voice of care” communications and offers packaged programs for high-cost and high-risk managed long-term care initiatives, including prenatal care, a baby’s first 15 weeks, childhood asthma, adult diabetes and behavioral health.

Using these Concierge Care programs, GoMo Health helps clients improve outpatient care results by encouraging lower utilization of emergency departments, promoting greater self-care and rewarding patient interaction. The platform also works to decrease engagement and staff costs by enabling nurse caseworkers and other staff to handle more members and patients, as well as achieve better overall outcomes as a result of increased member compliance and adherence with care plans.

To ensure effective communications, GoMo Health has crafted a repository of condition-specific and multilingual information, which has been broken down into bite-sized snippets for easier consumption and understanding. Included within this library is content from Harvard Health Publications and the expertise of more than 11,000 faculty physicians from 17 affiliated hospitals, the company stated.

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Mood Media enhances consumer targeting for retailers with location-based technology

BY Antoinette Alexander

 

AUSTIN, Texas — Mood Media, a designer of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions, is integrating its presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives.

When activated, the presence technology allows mobile apps to identify when a customer is in-store so that Mood clients can deliver exclusive or customized offers, promotions and content that helps brands build consumer loyalty and drive sales.

 “With consumers devoting more attention to their mobile devices, and over 159 million smartphone users in the U.S., it’s critical for retailers to adapt to these behaviors and extend their interactions with customers to these channels,” stated Ken Eissing, president of Mood Media, North America. “To support this massive evolution, Mood is driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood’s presence signal is foundational for transforming the way consumers interact with their mobile devices in-store, and it is the basis for a variety of our innovations in development.”

Since unveiling the presence capability in April 2013, Mood has enabled the signal in more than 75,000 Mood client locations across the United States in the retail, hospitality, restaurant and financial service industries. According to the company, it anticipates that 300,000 locations will be enabled by the end of second quarter 2015.

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant content to enhance the in-store experience. Clients can create proprietary mobile apps or partner with existing mobile platform developers to create unique and branded apps that integrate into the Mood presence signal.
 

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