RLA Collective a finalist for 2018 Innovation SABRE Awards three times over
RLA Collective, an OTC/healthcare-focused integrated marketing agency, made the 2018 Innovation SABRE Awards shortlist for three programs in digital/marketing: “Best in Digital Marketing/Advertising” for an integrated media campaign with Vetoquinol USA; “Best Use of Video Networks” utilizing Facebook LIVE to showcase pet care advice from Tomlyn's resident veterinarians; and “Best in Brand Narratives” for a unique video testimonial influencer campaign, “VSL#3: The Journey Back," (featured above) the company announced last week.
Hosted by the Holmes Report, the 2018 Innovation SABRE Awards recognize marketing campaigns that demonstrate the highest levels of strategic planning, creativity and business results that explore the collision of content, media, technology and more.
[quote-from-article] “For RLA Collective, being a finalist in these digital categories – especially among some of the biggest industry players and brands — acknowledges our strategy, creativity and success in utilizing the latest digital platforms for efficient brand marketing,” stated Alyson O’Mahoney, president of the Pleasantville, N.Y.-based marketing firm.
With a record number of entries and competition this year, the Innovation SABRE Awards are judged by senior executives in the communications and marketing industries. “We are thrilled to be recognized as finalists among some of the most innovative large and small players, including JetBlue, Blue Cross, GE and Procter & Gamble,” commented Robin Russo, CEO RLA Collective. “As OTC health and wellness specialists for humans and pets, we not only understand how to bring about success in a highly regulated industry, we set very high standards for ourselves to develop digital strategies that integrate with a brand’s overarching sales and marketing objectives.”
The RLA team was especially honored to be a finalist in the overarching “Best in Digital Marketing/Advertising” campaign category for Vetoquinol’s Zylkene pet health supplement brand. “We took a specific sales objective and applied integrated digital tactics – from AI-driven digital advertising, to influencer/content partnerships to reach that objective,” explained O’Mahoney, who has been developing RLA’s expertise in digital marketing innovation.
“We took home a SABRE Award last year for the Colief Infant Digestive Aid digital campaign, ‘Answering a Mom’s Cry for Help,’ and are incredibly proud to receive three finalist nominations this year,” adds Russo.
The SABRE Award winners will be announced on Feb. 13, 2018 at the InterContinental Hotel in New York.
Petrics tracks pet activity, health and nutrition in smart bed
Petrics, a pet health technology company, is looking to make tracking weight, activity levels and rest periods a whole lot easier for pet owners. By launching the Smart Pet Bed, Activity Tracker, pet Health and Nutrition App, the Las Vegas-based company is aiming to help those four-legged family members achieve optimal weight ranges.
Each bed will include a built-in scale, along with thermostatic heating and cooling. Users will be able to automatically or manually adjust the temperature until it’s ideal for each pet based on their breed, environment and geographic location.
“Our mission is to empower every pet owner with access to nutritional and behavioral information, so they can provide the best possible care and comfort for their pets and help them live longer, healthier lives,” Ed Hall, CEO at Petrics, said. “Our pet health ecosystem helps pet parents react quickly and effectively to their pet’s needs, and ultimately, saves lives through early detection and intervention.”
The Smart Pet Bed and Activity Tracker communicate with the Petrics Health and Nutrition App, creating a health ecosystem that grants pet parents the ability to monitor and track nutrition data, along with obtaining food and diet recommendations, the company said.
Additional product information can be found on Petrics website.
Nature’s Way Brands launches line of single-herb powders
Nature’s Way Brands on Wednesday introduced a new line of Single Herb Powders made with premium, dried herbs. The full line includes three herbal powders, selected for their unique health properties: Standardized Turmeric Powder to support joint health, Beet (Beta vulgaris) Root Powder containing energy-supplying sugars and starches and Activated Coconut Charcoal Powder for internal cleansing.
Sales of herbal powders have been rapidly increasing, solidifying the drinkable powders as an emerging supplement industry trend. “Consumers are demanding high-quality herbal powders because they can easily be added to the beverages people are already drinking,” stated Christopher Oswald, licensed nutritionist at the Green Bay, Wis.-based supplier. “At Nature’s Way, we are committed to bringing consumers herbal innovations that allow them to get the benefits of their favorite supplements in new and convenient ways.”
[quote-from-article] The new line of single herb powders is formulated with whole herbs as they’re found in nature, preserving the Nature’s Way pledge to quality and transparency while optimizing the health benefits of each powder.
These powders quickly dissolve in any beverage, making it easy to absorb the wellness benefits of turmeric, beet root or activated coconut charcoal. The new powders are now available at select grocery and natural food retailers nationwide.