HEALTH

Ritzman broadens scope of ‘Ritzman Revives’ program

BY Michael Johnsen

MEDINA, Ohio —  As an answer to a dated, commoditized pharmacy experience, Ritzman Pharmacy is launching new products and services to better align with the actual role pharmacists play in the lives and wellness of patients with a series of comprehensive wellness assessments, the Ohio retailer announced Friday.

“Fifty years ago, the primary role of pharmacists was solely to dispense prescriptions. They were not permitted to discuss medications with patients and had to refer them back to their physicians when questions arose,” noted John Dimmick, Ritzman Pharmacist, noting that's no longer the case. “Our healthcare landscape and patients’ needs are changing, and pharmacists are no longer simply dispensing medication. Our pharmacists are also providing important wellness and healthcare services through innovative programs and services across our practice settings. Our purpose is to help people get, stay and live well [and] to transform them and the role community pharmacy plays in healthcare.”

Building on the already launched Ritzman Revives program, select Ritzman Pharmacy locations will offer comprehensive wellness assessments. The program will support customers in answering wellness questions, such as how can they get more energy or how can they lose weight.

Customers can come in anytime or schedule their free wellness assessment online. During that time, they will talk to a Ritzman pharmacist and review their current health and wellness habit as well as their markers of wellness, which will include: hydration, energy, blood pressure, heart rate, weight and blood glucose. Other wellness services include: The RefreshinQ Quotient System, Technology Bar Trainings, point of care testing and an employee wellness program.

The Ritzman Revives program begins with a series of workshops called "Dieting is dead: A better way to approach wellness." A Ritzman pharmacist and registered dietitian lead a discussion about wellness and the future of dieting, including new strategies for starting a wellness program of their own. These workshops are powered by The RefreshinQ Co. and presented in partnership with Erin Schenkenberger.

Attendees will receive coupons, free samples and light snacks.

“In our practices, pharmacists frequently field questions from patients about ways they can boost their energy levels or for help in achieving their wellness goals,” added Beth Husted, general manager pharmacy services, Ritzman. “As part of our mission, this program will individually educate patients on better wellness choices.”
 

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HEALTH

Nature’s Bounty names long-time OTC consumer vet to the helm

BY Michael Johnsen

NEW YORK — Nature's Bounty on Thursday announced the closing of the transaction with global investment firm, KKR, which is now the majority owner of Nature’s Bounty.

Effective upon the transaction close, consumer healthcare veteran Paul Sturman will assume the role of CEO Nature’s Bounty. Sturman succeeds Steve Cahillane, who is stepping down to pursue another opportunity.

“Paul is a very well regarded leader in the consumer healthcare space, having grown and transformed several companies and brands over the years,” stated Nate Taylor, head of consumer retail at KKR.  “He’s a great fit to lead Nature’s Bounty in its next stage of growth.”

“There are tremendous opportunities to grow Nature’s Bounty’s footprint in this rapidly expanding global wellness industry, and I look forward to working with the many talented people at Nature’s Bounty to provide the company’s valued customers with the world’s best health and wellness offerings,” Sturman said.   

Sturman has a strong track record of more than 30 years of experience in the consumer healthcare sector with Pfizer, Johnson & Johnson and Warner-Lambert. Sturman  spent six years successfully leading Pfizer’s more than $3 billion consumer healthcare business (formerly Wyeth) with major household brands such as Advil, Centrum, Chapstick, Nexium 24Hour, Robitussin and Emergen-C.  He also served as president of Johnson & Johnson’s North American Consumer Health Care business, where he was responsible for more than 30 brands including Listerine, Band-Aid, Stayfree, Monistat, Rogaine, Neosporin and Visine.

Sturman also previously served as chairman of the Consumer Health Products Association.  He is currently a Trustee of the Foundation for Morristown Medical Center and is on the board of directors of Tyme, a clinical-stage biotechnology company using cellular metabolism and oxidative stress to develop cancer therapeutics with low toxicity profiles.

 

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Theravent kicks off new ‘No Excuses’ ad campaign

BY David Salazar

PITTSBURGH, Pa. — Foundation Consumer Healthcare’s Theravent brand of anti-snoring strips is launching a new ad campaign telling consumers that they no longer have a good reason to keep them or their partner awake with their snoring. The “No Excuses” campaign is aimed at highlighting the strips’ efficacy and ease of use.

“We know snoring can lead to causing significant problems for many people both within their relationships and throughout their day,” Foundation Consumer Healthcare chief marketing officer Steve Howard said. “We wanted an advertising campaign that would speak to not only the people who snore, but also recognize the people they share a bed with and whose lifestyle is being negatively impacted. We’re excited that this new approach will also set ourselves apart in the industry and our hope is to wake up the snoring community and empower the 50 million people who suffer from snoring by letting them know Theravent offers a solution that’s so easy — there’s no excuse to keep snoring.”

The company worked with the VIA Agency to create the national radio and TV spots that are set to run throughout the fourth quarter.

“We’re thrilled to help Theravent create the next chapter of their brand as they roll out their first national campaign which takes a strategic approach towards addressing not just the people who snore but the people around them,” VIA CEO Leeann Leahy said. “In the creative, we chose to take a light-hearted approach and use humor to show the serious impact that snoring can have on a couple, but also paired it with a clear message that it can easily be solved.”

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