BEAUTY CARE

Rite Aid’s SVP marketing discusses Plenti partnership

BY DSN STAFF

 
John Learish, SVP marketing for Rite Aid, explains Rite Aid's participation in what is a first for the U.S. retail industry: A coalition loyalty card program called Plenti that represents a partnership among several national iconic retail brands. The new Plenti loyalty program will augment the company's own robust wellness+ loyalty card offering, which today boasts more than 25 million active users. 
 

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Smartphone-driven web revenue on the rise

BY Michael Johnsen

PITTSBURGH – Revenue from shoppers on smartphones increased 73% over the last year, according to a new report from Branding Brand's Mobile Commerce Index released Wednesday. In April 2015, smartphone revenue accounted for 13% of total online revenue – a 63% year-over-year increase. 
 
The Index, which identifies retail trends for a sample of 50 U.S. mobile websites running on Branding Brand's platform, shows smartphone conversion increased 31% since April 2014, while desktop conversion decreased 2%. Additionally, smartphone visits increased 29% year-over-year; desktop visits decreased 8%.
 
"This is the second month in a row where desktop conversion has declined," said Branding Brand CEO Chris Mason. "Because retailers have more ways to interact with consumers than ever before, they must continue optimizing their experiences to keep up with shopping's increasing complexity."
 
The 50 mobile sites in the April 2015 MCI produced a total of 72 million visits and $86 million in revenue.
 

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‘VIB’ Lounge at Bentonville Film Festival caters to beauty mavens

BY Antoinette Alexander

BENTONVILLE, Ark. — The Bentonville Film Festival’s VIB Lounge Presented by Dove, will be a destination for festival goers to get “Blue Carpet ready.”  

The lounge is part of the Sponsor Village that will feature product experiences, samples, giveaways, and stories that show the support of women and diversity.

The VIB lounge experience will feature:

• Dry hairstyling
• Manicures
• Makeup touch-ups
• Wine tasting sessions

Brands included in the VIB Lounge are: Dove, TRESemmé, L’Oreal Paris, Hard Candy, Paris Presents Inc., Colgate Optic White, Constellation Brands, Cover Girl and Always.  

Brands in the Sponsor Village include: Coca-Cola, Kraft, Mars, Luna, Perrier, Oscar Meyer, Masterpiece, ConAgra Foods, Planters, and Nickelodeon.

Celebrities expected at the Festival include: Robert de Niro, Courteney Cox, Rosie O’Donnell, Nick Cannon, Bruce Dern, Joey Lauren Adams, Soledad O’Brien, Twilight” Director Catherine Hardwicke, Ben Barnes, Melissa Joan Hart, Alysia Reiner, Mo McRae, Judge Reinhold, Jenna Elfman, Khandi Alexander, country artists Sara Evans, Meg & Liz and The Railers, and Olympian Jennie Finch.

BFF, which is being held May 5 to 9, is hosted by ARC Entertainment, Walmart, Coca-Cola and AMC Theatres, and is co-founded and chaired by Academy Award® winner Geena Davis.
 

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