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‘VIB’ Lounge at Bentonville Film Festival caters to beauty mavens
BENTONVILLE, Ark. — The Bentonville Film Festival’s VIB Lounge Presented by Dove, will be a destination for festival goers to get “Blue Carpet ready.”
The lounge is part of the Sponsor Village that will feature product experiences, samples, giveaways, and stories that show the support of women and diversity.
The VIB lounge experience will feature:
• Dry hairstyling
• Makeup touch-ups
• Wine tasting sessions
Brands included in the VIB Lounge are: Dove, TRESemmé, L’Oreal Paris, Hard Candy, Paris Presents Inc., Colgate Optic White, Constellation Brands, Cover Girl and Always.
Brands in the Sponsor Village include: Coca-Cola, Kraft, Mars, Luna, Perrier, Oscar Meyer, Masterpiece, ConAgra Foods, Planters, and Nickelodeon.
Celebrities expected at the Festival include: Robert de Niro, Courteney Cox, Rosie O’Donnell, Nick Cannon, Bruce Dern, Joey Lauren Adams, Soledad O’Brien, Twilight” Director Catherine Hardwicke, Ben Barnes, Melissa Joan Hart, Alysia Reiner, Mo McRae, Judge Reinhold, Jenna Elfman, Khandi Alexander, country artists Sara Evans, Meg & Liz and The Railers, and Olympian Jennie Finch.
BFF, which is being held May 5 to 9, is hosted by ARC Entertainment, Walmart, Coca-Cola and AMC Theatres, and is co-founded and chaired by Academy Award® winner Geena Davis.