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Rite Aid’s Health Dialog, Penn State to study health coaching in older adults with fractures

BY Lesley Thulin

BOSTON — Health Dialog, a health management company and division of Rite Aid, will partner with the Penn State College of Medicine in a three-year study that will examine the role that health coaches play in preventing fractures among older adults who wish to exercise.

“A health coach can be an invaluable resource to older adults beginning an exercise program following a fracture,” said Chris Sciamanna, Project Director of Band Together and Professor of Medicine and Public Health Sciences and Chief of the Division of General Internal Medicine at Penn State College of Medicine.

The study, called Band Together, will enroll 2,000 adults 65 years and older who have suffered a fall-related fracture and want to resume exercise. Penn State received a $14 million grant from the Patient-Centered Outcomes Research Institute to conduct Band Together, which is the largest of its kind.

The study seeks to confirm the findings of smaller studies that indicate that heal coach-assisted exercise reduces the risk of fracture in older adults by two-thirds.

One-on-one support from health coaches can give older patients confidence, according to Sciamanna.

“While older adults may understand the benefit of exercise, many have never done strength training,” he said. “They may have a fear of falling or experiencing another injury.”

Health Dialog will train the health coaches participating in the study.

Researchers hope the findings will urge Medicare and private insurance to cover health coach-assisted exercise for this demographic, according to a press release.

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Report: Walmart puts greeters back in front

BY Gina Acosta

Walmart is moving its greeters back to the front of the store three years after the retailer moved them to the back.

The Wall Street Journal is reporting that the retailer is experimenting with moving the greeters back to the front of the store in part to deter theft. Walmart is testing the approach in several hundred of its 4,500 or so U.S. stores, the newspaper says.

Read more by clicking here.

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Kroger’s King Soopers extend organic, omnichannel reach

BY Marianne Wilson

CINCINATTI — Kroger’s King Soopers division is tapping into consumers’ growing appetite for food delivery and natural and organic products with a new digital initiative.

The company has launched a new website that offers over 36,000 natural and organic products for customers who live in and around the Denver metro area. Every product is free from more than 101 artificial ingredients and preservatives that many customers prefer to be left out of products.

"Increasingly, our customers are looking for more simple, convenient and relevant ways to shop, whether it's in-store, on our website or on their mobile devices," Russ Dispense, King Soopers president, said.

Kroger said the eCommerce website is the next step in its effort to make seamless, omnichannel shopping a reality.

The new website uses the technology platform and ship-to-home fulfillment network of Vitacost.com, one of the largest pure eCommerce companies in the nutrition and healthy living market. Kroger completed its merger with Vitacost.com in August 2014.

The company will test the Denver-area website a prototype before replicating the experience in other markets.

"King Soopers has a long heritage of leading in the natural and organics space, so we are excited to launch our pilot in Denver,” Kevin Dougherty, Kroger's group VP of digital and Vitacost, said.

The new website “extends the in-store shopping experience to create a true 'endless aisle' experience with ship-to-home service for thousands more healthy foods, vitamins, minerals and supplements than are available in our stores today," he said.

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