News

Rite Aid to serve as platinum sponsor of the Revlon Run/Walk For Women events

BY Michael Johnsen

CAMP HILL, Pa. — For the second straight year, Rite Aid will serve as a platinum sponsor of the Entertainment Industry Foundation’s Revlon Run/Walk For Women events, which take place in New York and Los Angeles. This year, the New York event will take place in Times Square and Central Park on Saturday, May 3, and in Los Angeles Memorial Coliseum at Exposition Park on Saturday, May 10.  

Before both events, Denise Austin, celebrity fitness expert and longtime friend of Rite Aid, will lead runners and walkers in warm-up stretches.

"It is such an honor to once again be part of the EIF’s Revlon Run/Walk for Women," Austin said. "This year, I’m here in support of my 32-year-old niece, Annie Arensdorf, who is fighting cancer herself. So many women like her are fighting or have fought cancer, and they are the reason why it’s so important for us to do all that we can in the fight against women’s cancers."

During the month of October, Revlon held its "Your Story, Your Shade" contest on Rite Aid’s Facebook page. Named by Jill Madura, "Diamond Dee" is an iridescent pink shade. Madura drew inspiration from her mother’s brave battle with stage 4 breast cancer. As the grand prize winner, Madura has received an all-expenses paid trip to New York to attend the Revlon Run/Walk. Deborah Battle was named the contest’s runner-up, giving a vibrant pink shade the name "Pretty in Strength." The name, according to Battle, was inspired by a co-worker and best friend who has shown the true meaning of what strength is as she is now battling breast cancer for a second time in five years. Both Diamond Dee and Pretty in Strength are available exclusively at Rite Aid’s 4,600 locations nationwide.

Participants can look for brochures at select local Rite Aid stores in both cities to sign up for either event. Rite Aid customers also can save $5 on the registration fee using the discount code "Rite Aid" online at RevlonRunWalk.org.

Since its inception in 1994, the EIF Revlon Run/Walk for Women has raised and distributed more than $70 million to support research, deliver diagnostic treatment services for medically underserved women and provide support services to women facing cancer.

Rite Aid is encouraging participants to share their Revlon Run/Walk experience socially for their chance to win a $50 Rite Aid gift card. Entrants must tweet their #RevlonRunWalk photo to @RiteAid from either the New York or Los Angeles event, where one winner will be chosen from each market.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Walgreens wins Webby for Best Integrated Mobile Experience for its Paperless Coupons

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Wednesday announced that it has been named the Best Integrated Mobile Experience for its Paperless Coupons offering in the 18th Annual Webby Awards. Hailed as the "Internet’s highest honor" by the New York Times, the Webby Awards, presented by the International Academy of Digital Arts and Sciences, is the leading international award honoring excellence on the Internet. 

By providing the ability to easily clip digital coupons to a Balance Rewards card, Walgreens Paperless Coupons are designed to further enhance the customer experience. It’s a simple way to consolidate coupon savings that can make a shopping trip even more convenient.

"Walgreens Paperless Coupons offering has set the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "This award is a testament to the skill, ingenuity and vision of its creators."

“Our customers live in a digital world, and providing them with relevant rewards and savings such as Paperless Coupons is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of personalization and CRM. “We always are looking for ways to provide a top-notch customer experience, whether that’s through a mobile device, online or in-store. With more than 100 million Balance Rewards members, providing our customers with an easy and convenient way to save while on-the-go is another example of how we’re helping people get, stay and live well.”

Walgreens will be honored at a ceremony on May 19 at Cipriani Wall Street in New York, where winners will have an opportunity to deliver one of the Webby Awards’ famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest’s “Pinterest loves you, Ryan Gosling”; Bjork’s "A.E.I.O.U"; and Kevin Spacey & Dana Brunetti for House of Cards, "The Oscars should do this." The show will be hosted by critically-acclaimed standup comedian, writer and actor Patton Oswalt. Beginning at 9 a.m. on Tuesday, May 20, fans can watch the show in On Demand at WebbyAwards.com.

The IADAS, which nominates and selects the Webby Awards PV Winners, is comprised of web industry experts, including media mogul Arianna Huffington, tumblr founder David Karp, Internet co-creator Vint Cerf, Mozilla CEO and chair Mitchell Baker, the gif creator Steve Wilhite and mobile-phone inventor Martin Cooper. This year, more than 1.5 million votes were cast by people around the world for their favorite sites, videos, ads, mobile sites and apps and social in the Webby People’s Voice Awards.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Bi-Lo announces exclusive Kuddles line

BY Ryan Chavis

GREENVILLE, S.C. — Bi-Lo on Thursday announced Kuddles, a new line of formula, diaper and baby essentials that will be available exclusively in its stores.

The exclusive Kuddles baby brand line features:

  • Snug diapers with a back waistband for fit and containment as well as hypoallergenic and fragrance-free liners. Available in size 1 through size 5, plus training pants;
  • Baby and kid wipes, which are alcohol-free and available in 10 assorted scents like lavender, shea butter and green tea;
  • FDA-approved baby formula with DHA and ARA in five varieties; and
  • Baby lotion, powder, oils and detangler

 

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” said Mary Kellmanson, SVP marketing for Bi-Lo.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?