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Rite Aid resolves to grow loyalty card biz

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid last week sweetened the pot associated with its loyalty card.

Rite Aid customers who use their Wellness+ card between Dec. 28, 2010, and Jan. 22 will be entered into a sweepstakes for a chance to win a dream vacation, fitness equipment, personal electronics and more as part of a new reward program created by Rite Aid called Resolution Rewards.

“With our Resolution and Winter Rewards program, we’re able to deliver even more value to our 29 million Wellness+ members, while giving away some great prizes along the way,” stated John Learish, Rite Aid SVP marketing. “The more often Wellness+ members shop and use their Wellness+ card, the greater their chance to win a prize that will help them enjoy winter a little more.”

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Dixieland — there’s an app for that

BY Michael Johnsen

JACKSONVILLE, Fla. — Winn-Dixie Stores on Monday introduced a smart phone application for its customers that will help them locate the closest Winn-Dixie, allow them to view the weekly circular and sales for that specific store, and create and manage shopping lists that both sync with computers and can be shared with other users.

“Our customers are on the go more than ever and this new app will make their busy lives easier,” stated Mary Kellmanson, Winn-Dixie group VP marketing. “Using the new app in the store, you can check off items as you place them in your cart so you’ll never miss an item on your list. And you’ll always be organized — no more paper lists stuffed in pockets or purses, or left at home or in the car.”

The app is available for Droid and Apple’s iPhone smart phones as a free download through Apple iTunes, the Android Market or through links on Winn-Dixie’s website at WinnDixie.com/mobile/apps.

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Weis extends saving program

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets last week announced it has lowered the prices on 2,400 staple items, effective Jan. 2, and that it will freeze the prices of these products for 90 days through April 2.

It is the company’s sixth round of its 90-day Price Freeze program over the past two years.

“Our 90-day Price Freeze program continues to make sense in a slow-growth economy impacted by high unemployment in most of the markets we serve,” stated David Hepfinger, Weis Markets president and CEO. “It has been a great program for our customers. Over the past two years, our Price Freeze program has helped our customers save more than $6 million and we hope to save them more money in 2011.”

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