BEAUTY CARE

Rite Aid releases anti-aging Rx Suncare line

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Wednesday launched its exclusive Rx Suncare line, which includes seven products that carry the Skin Cancer Foundation Seal of Recommendation as an effective UV sunscreen with a sun protection factor of SPF 30 to SPF 50 and are formulated with anti-aging vitamins.

“Suncare product purchases are made primarily in drug stores because sun care is skin care, and skin care is considered a health-related decision,” stated Bryan Shirtliff, Rite Aid SVP, category management. “To help our customers make wise sun care choices, Rite Aid and The Skin Cancer Foundation want to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays,’ he said. To earn the Seal of Recommendation, each of Rite Aid’s Rx Suncare products underwent stringent laboratory testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

The exclusive line, priced between $2.49 and $9.99, are available now at Rite Aid stores nationwide and will be available at the retailer’s online site, www.riteaidonlinestore.com, by late February.

All items in Rite Aid’s new Rx Suncare line are fragrance free, non-comedogenic (does not block pores), provide stabilized broad spectrum protection and are supplemented by antioxidant vitamins.

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American Airlines to provide amenity kits featuring Burt’s Bees products

BY Antoinette Alexander

FORT WORTH, Texas Select customers traveling on American Airline’s International Flagship Service will begin to see refreshed amenity kits that will include some new items such as Burt’s Bees natural personal care products.

“We consistently seek to align our product and service offerings with what our customers value so that we can provide a better overall travel experience,” stated Lauri Curtis, VP, Onboard Service. “The redesigned amenity kit, thanks to input from our customers and flight attendants, includes premium products our customers value, like Burt’s Bees, which more closely meet their needs.”

According to the airlines, travelers in select markets will now begin to see the new kits, with the roll out continuing in the coming weeks. American is providing larger-sized cosmetic products, including Burt’s Bees Naturally Nourishing Milk & Honey Body Lotion, Burt’s Bees Beeswax Lip Balm, Colgate toothpaste, a toothbrush with a re-sealable cap, thicker plush socks and larger eyeshades.

The redesigned kits will replace the current amenity kit, which American’s customers have received since June 2007.

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Nivea to release Sun-Kissed Beautiful Legs moisturizing lotion

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea brand is launching in April its new Sun-Kissed Beautiful Legs moisturizing lotion.

The formula contains a hint of gradual tanner that builds a natural-looking tan with everyday use. It also has a shave minimizing formula to help keep legs looking smoother longer. The less legs are shaved the longer the tanning effect will last.

The lotion is available in two shades: fair to medium and medium to dark.

The suggested retail price is $9.99.

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