HEALTH

Rite Aid provides print and online resources for caregivers

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Tuesday officially launched its new “Giving Care for Parents” program with print and online resources that offer solutions to common care-giving problems, expert advice from Rite Aid pharmacists and geriatric authorities and a library of informational videos, the chain announced today.

“At Rite Aid, we know how much work it is to be a caregiver,” stated Rite Aid executive vice president, pharmacy, Mark de Bruin. “Whether you’re caring for your 80-year-old mother who suffers from dementia or your elderly neighbor who is recovering from a fall, it’s important to know you’re not alone.”

In the 20-page Caregivers Guide available at Rite Aid stores across the country, caregivers will find helpful hints on topics including financial planning, strategies for balancing their careers and personal lives and advice for living with their loved ones. The guide also has information on support groups, programs and other resources such as medical facilities and businesses that cater to seniors and caregivers.

At www.RiteAid.com, caregivers can click on “Giving Care for Parents” and find resources such as a collection of articles written by medical and geriatric professionals, nursing home staff and government experts on aging addressing common concerns such as accidents at home, long-term care, legal and financial issues and health conditions like Alzheimer’s disease.

The Web site features educational videos from Fox Learning Systems, a leading developer of online educational tools for professional and family caregivers, showing actual caregivers and elders as they deal with real situations such as dementia, long term care and nutrition. There’s a section featuring frequently asked questions relating to care-giving and information on Medicare Prescription Drug Plans. Patients also can access Rite Aid’s Rite Advice drug information counseling area to get a better understanding of medications including how to take the medication, possible side effects and dangerous drug interactions.

Caregivers also will be able to establish an online network of support through chats with other caregivers later this year.

“In addition to the online caregiver site and the caregiver guide, our pharmacists are specially trained in areas such as diabetes, heart disease and Medicare D and are always available to answer any questions, both in store and online,” de Bruin said.

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Merz appoints new president, CEO

BY Antoinette Alexander

GREENSBORO, N.C. Merz Pharmaceuticals, whose brands include Mederma Skin Care for Scars, Appearex for nails and Aqua Glycolic skin care system, has appointed Jack Britts president and chief executive officer.

In his new role, Britts will oversee further growth of Merz’ current medical dermatology business and establish two new business units to support the company?s product pipeline in aesthetics and neurology.

Prior to joining Merz, Britts spent eight years at Sepracor, a research-based pharmaceutical company focused on the treatment of respiratory and central nervous system disorders. At Sepracor he was group vice president in charge of commercial operations, where, among other product development activities, he was responsible for the commercialization of Lunesta.

From 1986 to 2000, he held various executive positions at AstraZeneca, where he last served as vice president of Therapeutic Area Leader Gastrointestinal Products. His experience also includes an international assignment as general manager for Zeneca business in Central and Eastern Europe, Turkey and the Middle East and Africa.

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British beauty company launches online campaign filled with fabulous prizes

BY Antoinette Alexander

LONDON, U.K. Beauty retailer Boots has announced the launch of an online campaign that features beauty competitions and a chance to win such prizes as front row seats to a show at London Fashion Week or a makeover with “10 Years Younger” presenter Nicky Hambleton-Jones.

In addition to inspirational competitions, the beauty event, found at www.boots.com, also includes access to beauty advice and tips from such experts as hairdresser James Brown, a friend and hair stylist to Kate Moss.

In addition, the site has its own beauty editor, Katie Campbell, previously deputy beauty editor at Grazia. Campbell will be writing a daily beauty blog on new product launches, product previews, etc.

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