HEALTH

Rite Aid promotes allergy health with AAAAI

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid and the American Academy of Allergy, Asthma and Immunology again have partnered to help allergy sufferers with free 16-page allergy guides available in Rite Aid stores nationwide and online at riteaid.com, the retailer announced Monday.

According to the AAAAI, each year, allergies affect as many as 50 million Americans. Additional resources for allergy sufferers can be found at www.aaaai.org including an allergist locator, a pollen monitoring database for local conditions and The Virtual Allergist, an interactive tool to help patients better understand their symptoms before consulting with a board-certified allergist or Rite Aid pharmacist.

Visitors to www5.riteaid.com/health/allergies can also sign up for electronic alerts to their e-mail account, cell phone and more through Pollen.com.

Rite Aid is offering several reward programs including a three-month program that offers customers $10 or $25 Rite Aid gift cards with either $25 or $50 purchases of select allergy and health products. Customers also can take advantage of a six-month Rite Aid Allergy Rewards program, earning a $20 Rite Aid gift card by purchasing $75 of Zyrtec and/or Benadryl. Details of both programs can be found at www5.riteaid.com/health/allergies.

Rite Aid’s focus on allergy awareness is part of its yearlong commitment to health and wellness. Each year Rite Aid offers free information, answers and education on health and wellness topics including skin care, oral health, diabetes, weight management and heart health.

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Walmsley to lead GSK’s European consumer healthcare business

BY Michael Johnsen

LONDON GlaxoSmithKline earlier this week named Emma Walmsley to the post of president, consumer healthcare Europe and president designate for its worldwide consumer healthcare business, effective May 1. Within two years, global leadership for the consumer healthcare business will pass to Walmsley from John Clarke, current president, worldwide consumer healthcare.

“Under [Clarke’s] leadership, consumer healthcare has become a key element in GSK’s strategy to deliver sustainable financial performance,” stated GSK CEO Andrew Witty. “[Walmsley’s] appointment comes at an important time as we seek to diversify and further grow this business. It is also continued evidence of our approach to maintain leadership excellence at GSK through proactive succession planning.”

Walmsley joins GSK from L’Oreal where she has been the leader of their consumer products business in China. Previously, Walmsley was based in New York where she had global responsibility for the mass-market Maybelline cosmetics business.

As president of GSK’s European consumer healthcare business, Walmsley will have operational responsibility for GSK’s European business and brands, succeeding Manfred Scheske.

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OTC Perspectives names annual awards finalists

BY Michael Johnsen

FLORHAM PARK, N.J. OTC Perspectives on Monday announced the finalists for the 2nd annual OTC National Advertising Awards. Brands among the finalist include Vicks, Pepcid, Pepto Bismol, Claritin, Triaminic, Durex, Robitussin and Zyrtec.

Awards will be presented during a reception at the OTC National Conference May 18 and 19 in Philadelphia.

“Delegates attending the OTC National Conference will determine the winners for Best Branded TV and Best Branded Print Campaign award,” announced Bob Ehrlich, CEO of DTC Perspectives, and OTC National Conference chairman. “Independent expert judging panels will determine award winners for the other categories.”

The OTC National Conference this year will include keynote addresses from Jeff Arnold, founder of WebMD and chairman of Sharecare; author Jan-Benedict Steenkamp; and Jim Joseph, president of Lippe Taylor Brand Communications.

For a complete list of award finalists, visit the 2010 OTC Advertising Awards Web site.

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