Rite Aid participates in Free Realms launch
SAN DIEGO Sony Online Entertainment on Wednesday announced that more than two million unique users have registered for Free Realms, a free-to-play, family-friendly online video game launched April 28. As many as 75% of its registrants are under age 17 and are 46% under 13.
To support the initial release and launch of Free Realms, nearly one million Station Cash game cards were made available across five major retail chains, including Rite Aid along with Best Buy, Blockbuster, 7-Eleven and Target.
“In less than a month, Free Realms has captivated a core player base of tween and teen gamers, while also strongly resonating with [Massive Multiplayer Online] gamers,” stated John Smedley, president of Sony Online Entertainment. “We wanted to create a game to play with our families and are excited to have hit the mark with our intended audience.”
Notably one of the fastest-growing online worlds, Free Realms has established a favorable position with the female demographic as well; nearly a third of the players are female.
Stater Bros. continues environmental efforts with “Reforest California” campaign
SAN BERNARDINO, Calif. Stater Bros. Markets was a participant in the “Reforest California” campaign in a unique public-private partnership between the supermarket chain, California State Parks and the Coca-Cola Bottling Co.
The campaign, which wrapped May 21, raised funds to replant more than 1 million trees in state parks recently burned by wildfires. The campaign was designed to plant native trees over the next four years at Cuyamaca Rancho State Park near San Diego and Chino Hills State Park in San Bernardino County.
At the event, Jack H. Brown, Stater Bros. chairman and CEO, and Terence Fitch, VP and general manager of the Coca-Cola Bottling Co. of southern California, presented a check to the state of California to underwrite the reforestation program. Part of those funds will be used for fire prevention educational signage at five California state parks: Cuyamaca Rancho, Chino Hills, Silverwood Lake, Mount San Jacinto and Palomar Mountain State Parks.
“Wildfire has significantly impacted our natural resources in recent years, but the Reforest California campaign – the largest reforestation project to date at state parks – will help replant damaged parklands and restore forest areas to healthy levels,” said Mike Chrisman, secretary for Natural Resources. “This level of stewardship would not be possible without the tremendous public-private partnership between parks, Coca-Cola and Stater Bros.”
Brown spent six summers as a camp counselor at YMCA Camp Marston. Camp Marston is only 10 miles from Cuyamaca Rancho State Park, where the “Reforest California” dedication ceremony was held.
“Spending summers at Camp Marston is a memory I return to often,” stated Brown. “It was a happy and carefree time where I learned about leadership, teamwork and the beauty of nature. I am especially pleased that Stater Bros. was able to take part in the ‘Reforest California’ campaign that will now give back to this wonderful area that was so heavily impacted by recent wildfires.”
CVS Caremark All Kids Can donates grant to Boundless playground
BOSTON CVS Caremark, in partnership with the Boston Parks and Recreation Department and Boundless Playgrounds, has opened the city’s first playground for children of all abilities at Harambee Park in Dorchester, Mass.
The playground is funded in part by a $250,000 grant from the CVS Caremark Charitable Trust, along with $490,000 provided by Mayor Thomas M. Menino’s capital improvement program. The new playground replaces a former play structure, originally dedicated in 1992, that was not universally accessible and in need of an update.
“We are thrilled to be a part of this project to bring the first Boundless Playground to Boston,” stated Eileen Howard Dunn, SVP community relations for CVS Caremark. “CVS Caremark All Kids Can is committed to helping children with disabilities succeed in life, and we are proud to be able to make an impact on children within the Boston community.”
Since 2006, CVS Caremark All Kids Can, a program of the CVS Caremark Charitable Trust, has donated more than $2 million to the building of Boundless playgrounds across the country. The company’s signature playground projects included three $250,000 grants to open three playgrounds, including the one in Harambee Park, as well Los Angeles and Dallas locations.
With a grant funded by the University of Massachusetts Boston, the Institute for Community Inclusion helped to coordinate the build through its “Meet Me at the Park, Let’s Play” project that promotes participation of all individuals in their communities.