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Rite Aid makes holiday shopping easy with gift guide, seasonal savings programs

BY Allison Cerra

CAMP HILL, Pa. To help cash- and time-strapped shoppers, Rite Aid has simplified holiday shopping with an easy-to-use holiday gift guide available in all stores, a “Three Days to Save” promotion centered around Thanksgiving and a holiday cash-back program. More than 4,800 stores will be open daily until 11 p.m. on Dec. 13 to Dec. 23, and many stores — including 24 hour locations — will be open Thanksgiving, Christmas Eve and Christmas Day.

“For the increasingly busy consumer, Rite Aid’s seasonal selection is the most local, affordable and convenient solution for any holiday shopping list,” said Bryan Shirtliff, Rite Aid SVP category management. “Our ‘Three Days to Save’ promotion starts before and ends after Black Friday making it easier than ever to cross off early gifts, decor, sweet treats and more from that list.”

During the Three Days to Save promotion shoppers can get something for everyone such as this collection of great finds all for under $20: Two Hot Wheel cars, 50-sq.-ft. of gift wrap, 100-bulb string of lights, 42-piece makeup kit, photo snow globe, A Christmas Story-themed decorative popcorn tin, Belgian Butters almond cookies and a pack of Rite Aid brand batteries.

Rite Aid understands that value shopping doesn’t end on Nov. 27. Rite Aid is heeding this call for value by offering more shopping and savings initiatives than ever before.

For more information on promotions and sales at Rite Aid, visit www.riteaid.com.

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Diplomat Specialty Pharmacy expands to Southern California

BY Allison Cerra

SWARTZ CREEK, Mich. Diplomat Specialty Pharmacy last week announced the opening of its branch in San Bernardino, Calif.

Diplomat has six additional locations in Michigan, Ohio, Illinois and Florida.

“In January, our contracts with managed care organizations in California will potentially impact over 1 million people,” stated Atheer Kaddis, Diplomat’s VP managed care. “Our new San Bernardino location is an important resource for those patients. It will also provide our customers in the Western United States with best-in-class distribution and patient care services.”

“With new West Coast managed care contracts and expanded national programs we are thrilled to be adding a location in the greater Los Angeles area,” stated Phil Hagerman, president and CEO of Diplomat Specialty Pharmacy. “We also look forward to providing new jobs in southern California as we build out our facility to be a full service West Coast distribution center for Diplomat.”

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Accu-Chek partners with Mylestone Health to enhance iPhone app, Web site

BY Michael Johnsen

INDIANAPOLIS Roche Diabetes Care, the maker of the Accu-Chek line of blood glucose meters and insulin delivery systems, has partnered with Mylestone Health, the developer of Glucose Buddy and its related Web site, www.glucosebuddy.com, to enhance the capabilities of Roche’s iPhone app.

The new version of Glucose Buddy iPhone app and Web site now both include Accu-Chek Testing in Pairs, an easy-to-use tool that shows the before-and-after effects of meals, activities and other specific events on your blood glucose levels. It is designed for use when you want to focus on one thing in your daily eating habits or routine.

“We are so pleased to be joining forces with Mylestone Health to offer our Testing in Pairs tool as part of its already highly successful iPhone app Glucose Buddy,” said Roche VP marketing Dan Kane. “We believe with the addition of the new Accu-Chek Testing in Pairs tool, people with diabetes will feel empowered and motivated to make changes based on the simplicity of the tool and the ability to personalize the experience.

“We recognized Mylestone as a company that already has relationships with thousands of Glucose Buddy users on an innovative platform, and we have a useful tool to offer people with diabetes that can help them take the self-management of their condition a step or two further,” Kane added.

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