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Rite Aid launches Wellness+ for Diabetes

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid announced Wednesday the launch of the first extension of its Wellness+ loyalty card program.

Offered free to members, Wellness+ for Diabetes is described as a multifaceted program that offers exclusive resources and savings to people living with diabetes and their caregivers.

Part of a collaboration between Rite Aid and WebMD, Wellness+ for Diabetes offers Wellness+ members who sign up for it exclusive, around-the-clock access to a special Rite Aid-sponsored section of WebMD’s "Diabetes head2toe" online lifestyle management tools, including a customized Personal Diabetes Work Plan with a daily glucose tracker, weekly workout log, recipes and meal-planning tips and monthly lifestyle summary reports. Diabetes head2toe also provides health-and-wellness information and stories about people living with diabetes. The collaboration also includes a survey being conducted to gain further insights about the effects of diabetes, especially on women, with results expected to be released in the coming weeks.

"People living with diabetes and their caregivers are often overwhelmed by all the information available to them and are looking for help to make sense of it all," Rite Aid EVP pharmacy Robert Thompson said. "Our new Wellness+ for Diabetes program offers unique answers and extends the support Rite Aid pharmacists have long offered. We are excited to offer our diabetes customers and caregivers exclusive online tools together with WebMD’s credible and trusted health information through its Diabetes head2toe program, and to help them live well with diabetes."

Other benefits to the program include access to informative videos and Web pages that can be viewed by scanning a QR code with smartphone; educational brochures with additional resources provided by manufacturers of diabetes-related products; exclusive rewards, including a $10+UP reward that can be used for future purchases for every $50 purchase of diabetes-related products; a welcome package with more than $100 in savings on diabetes-related products when patients bring in a new diabetes prescription; and access to specially trained pharmacists who can answer questions about diabetes medications.

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Sagent’s chemotherapy drug enters market

BY Allison Cerra

SCHAUMBURG, Ill. — Sagent Pharmaceuticals has launched its new chemotherapy drug.

Sagent sent that its paclitaxel injection USP is available in 30-mg, 100-mg and 300-mg latex-free, multi-dose vials. Paclitaxel is indicated for use alone or with other drugs to treat ovarian cancer, breast cancer, non-small cell lung cancer and AIDS-related Kaposi’s sarcoma, Sagent said.

"Paclitaxel is currently on the American Society of Health-System Pharmacists’ and the U.S. [Food and Drug Administration] drug shortage lists and we are pleased to be able to help supply this vital chemotherapy option to patients," Sagent founder, board chairman and CEO Jeffrey Yordon said. "The launch of paclitaxel expands our rapidly growing portfolio of injectable oncolytics to six products."

U.S. market for generic injectable paclitaxel approximates $46 million, according to IMS Health data.

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Winn Dixie expands Fuelperks! program into central Fla.

BY Michael Johnsen

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

Shoppers using the new Winn-Dixie customer Reward card can begin earning fuel discounts at more than 150 participating Shell stations. Winn-Dixie customers have already saved more than $26 million with the Fuelperks! rewards program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, Fuelperks! are stackable. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount.

This Fuelperks! expansion is part of the grocer’s ongoing partnership with Excentus Corp., a retail marketing coalition specializing in fuel-based reward programs.

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