CENTER STORE

Rite Aid launches Valentine’s Day promotion

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is stocking up on items related to Valentine’s Day to help customers celebrate the holiday, the retail pharmacy chain said Monday.

Rite Aid announced the launch of "Sweet Escape," an interactive promotion through Facebook and Twitter that includes prizes provided by Hershey’s and American Greetings, including a two-night stay at The Spa at The Hotel Hershey in Hershey, Pa. The promotion also will offer a limited number of printable coupons for Hershey’s "Pot of Gold" boxed chocolates.

"Sweet Escape offers Rite Aid’s steadily growing Facebook, Twitter and email audiences fun ways to connect and celebrate this special, romantic holiday," Rite Aid VP marketing Craig Riner said. "We’re thrilled to team up with Hershey’s and American Greetings to give our customers, fans and followers one more way to ‘share the love.’"

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

General Mills brings ‘the force’ to the breakfast table via ‘Star Wars’ promotion

BY Allison Cerra

MINNEAPOLIS — General Mills has launched a special promotion in line with the premiere of "Star Wars: Episode I The Phantom Menace" in 3D.

General Mills said its cereal brands will tout specially marked boxes that will contain eight exclusive collectable pens featuring iconic characters from the film. Participating cereals include Cinnamon Toast Crunch (12.8 oz.), Lucky Charms (11.5 oz.), Reese’s Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp (11.25 oz).

“Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain,” said Julie Anderla, integrated communications manager for General Mills. “By uniting the two, we are truly creating an unstoppable ‘Force’.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Clorox Professional Products introduces hydrogen peroxide cleaner disinfectant wipes, spray

BY Allison Cerra

OAKLAND, Calif. — Clorox’s Professional Products division has launched a new line of ready-to-use, one-step cleaner disinfectants engineered with a patented activated hydrogen peroxide formula.

New Clorox Healthcare hydrogen peroxide cleaner disinfectant wipes and spray are noncorrosive, compatible with many healthcare surfaces and medical equipment, and are recommended for daily surface disinfection facility-wide, Clorox said. The products feature activated hydrogen peroxide and are designed to kill an array of bacteria and viruses in 30 seconds to one minute, including S. aureus, K. pneumoniae, A. baumannii, P. aeruginosa and Enterobacter aerogenes. The products also are registered with the Environmental Protection Agency.

The line officially will launch in March.

"Healthcare professionals told us they needed disinfectants that work fast and are efficient, compatible with healthcare surfaces and comfortable for use by cleaning staff as well as around patients," said Beata Grabowski, director of marketing at Clorox Professional Products. "We listened to our end users and created a technical breakthrough in daily disinfection, offering speed, compliance, value and excellent product aesthetics to help healthcare professionals fight healthcare-associated infections."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?