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Rite Aid launches Rite Aid Video Values

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid Thursday evening announced a new online savings program to be hosted at www.riteaid.com, where consumers who opt into viewing short informational videos on select products will receive coupons.

“Whether it’s in stores or the path our customers take to get to stores, we’re dedicated to creating an exceptional shopping experience,” stated John Learish, Rite Aid SVP marketing. “This launch of Rite Aid Video Values reinforces our commitment to customers and brands. It’s both a fresh offering for consumers and an accountable sales tool that allows brands to understand the direct impact their video has on sales.”

Videos on the site are organized by brand, category or manufacturer. In addition to product coupons, participants who watch enough videos can earn a $5 Rite Aid “bonus coupon.” Early vendor participants include Procter & Gamble, Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth.

The Video Values program was created by AdPerk, a provider of strategic video marketing solutions for retailers.

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Wireless home-based healthcare applications, services set to grow, analysis finds

BY Michael Johnsen

DALLAS The U.S. market for wireless home-based healthcare applications and services will grow at a five-year cumulative annual growth rate of more than 180% and become a $4.4 billion industry by 2013, according to Parks Associates’ “Wireless Healthcare: Analysis & Forecasts” report released Aug. 5.

Parks predicts the push for healthcare reform from the Obama administration will ultimately boost adoption of wireless technologies in healthcare. The federal government is committed to promoting technology that improves healthcare efficiency, evident in the stimulus funds already allocated to electronic medical records adoption, and this focus will open new long-term opportunities for wireless providers, Parks executives predict.

“Wireless is an important crossover point for the healthcare sector and high-tech industry,” stated Harry Wang, director, Health & Mobile Product Research, Parks Associates. “Device and service connectivity is the model for future home care applications, and mobile networks will link a growing number of monitoring products to healthcare providers.”

The report suggests that mobile carriers will leverage their network resources to target vertical markets like healthcare through both wholesale and retail partnerships. Deals such as recent agreements from Verizon Wireless with LifeWatch and Qualcomm will become more commonplace as this market moves into wider availability.

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AdventRx submits approval application for chemotherapy drug

BY Alaric DeArment

SAN DIEGO A drug maker in Southern California plans to submit an approval application for a new chemotherapy drug by the end of the year.

AdventRx Pharmaceuticals announced Tuesday that it would submit a new drug application to the Food and Drug Administration for its chemotherapy emulsion ANX-530 (vinorelbine).

“Our recently completed manufacturing activities represented the last major hurdle before our NDA submission,” AdventRx principal executive officer Brian Culley said in a statement. “While we continue to evaluate the bioequivalence and preclinical data, we have begun the substantial process of compiling the information required for a submission, which we expect to take place by the end of this year.”

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