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Rite Aid launches private-label brand

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Wednesday launched its new private label, called Simplify, as part of the company’s plan to revamp its entire private-brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.

Simplify products in stores now include two-ply paper towels, one- and two-ply bath tissue, strawberry- and berry-flavored drinks, and bottled water. Additional household items, food storage bags and trash bags, soda and snack foods are scheduled to be added to the Simplify line later this year.

“Customers continue to look for the best price for the items they need, and that’s exactly what they are getting with Simplify, our first-ever value line,” stated Kathy Horton, senior drector of Rite Aid brands. “Our new price fighter private brand offers customers quality products at prices they’ll love.”

Shoppers can watch short informational videos about Simplify paper towels and bath tissue on Rite Aid’s Video Values online savings program site at RiteAid.com. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid bonus coupon when they earn 20 video credits.

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Pepsi reduces sodium levels in Frito-Lay products

BY Allison Cerra

PLANO, Texas PepsiCo’s Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato chip varieties for the calorie-conscious consumer.

Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay’s Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010.

“The No. 1 request from consumers is for lower-sodium versions of the snacks they love most. However, they are unwilling to compromise on taste,” said Ann Mukherjee, chief marketing officer for Frito-Lay North America. “Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium.”

Lightly Salted products are available nationally in grocery, retail and mass merchandise. Lay’s Lightly Salted and Ruffles Lightly Salted potato chips are priced at $3.99 per 10-oz. and 10.5-oz. bags, respectively. Fritos Lightly Salted corn chips are priced at $2.99 for 9.25-oz. bags.

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True Lemon adds flavor to any food, drink

BY Allison Cerra

BALTIMORE A new product from True Citrus adds zest to any beverage or meal without packing on calories.

True Lemon is made from fresh lemons but has zero calories and less than 1 g of carbohydrates per serving. It also does not contain preservatives or artificial ingredients or sweeteners. True Lemon is available in convenient, on-the-go packets and can be used as an alternative to salt, added to water and more.

Afew more fun facts about True Lemon:

  • Helps people drink more water. An independent survey conducted by the University of California Santa Barbara found that daily True Lemon users increased water consumption by 61%. Eric Durak, Health and Wellness Specialist at the university system, noted, “True Lemon gives an alternative to sugary soft drinks, and even cold beverages such as iced mochas or teas, that may contain caffeine or other artificial ingredients.”
  • Can be used as a seasoning instead of salt, thereby helping to decrease the risk of sodium-related hypertension. Nutrition expert Diane Henderiks, R.D., said, “True Lemon is a great way to flavor food instead of using salt.”
  • Provides 25% of an adult’s U.S. RDA of vitamin C in each serving. Vitamin C, an important antioxidant, helps collagen build-up, allowing skin to retain elasticity so wrinkles take longer to form. True Lemon makes it simple and convenient to get a quick antioxidant boost, whether at work, on-the-go or dining out.
  • May help shed pounds. Many people find replacing sugary beverages with water and True Lemon helps reduce their caloric intake, which can lead to weight loss. Also, fitness expert Jackie Warner said on NBC’s Today Show, “Water with lemon juice is important every day … It boosts [your metabolism] big time. You can burn 100 calories a day by drinking three liters of water with that lemon juice.” True Lemon is a convenient, natural substitute for fresh lemon juice, True Citrus said of its product.

For free samples or for health, nutrition and beauty tips, visit TrueLemon.com.

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