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Rite Aid launches private-label brand

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Wednesday launched its new private label, called Simplify, as part of the company’s plan to revamp its entire private-brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.

Simplify products in stores now include two-ply paper towels, one- and two-ply bath tissue, strawberry- and berry-flavored drinks, and bottled water. Additional household items, food storage bags and trash bags, soda and snack foods are scheduled to be added to the Simplify line later this year.

“Customers continue to look for the best price for the items they need, and that’s exactly what they are getting with Simplify, our first-ever value line,” stated Kathy Horton, senior drector of Rite Aid brands. “Our new price fighter private brand offers customers quality products at prices they’ll love.”

Shoppers can watch short informational videos about Simplify paper towels and bath tissue on Rite Aid’s Video Values online savings program site at RiteAid.com. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid bonus coupon when they earn 20 video credits.

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Pepsi reduces sodium levels in Frito-Lay products

BY Allison Cerra

PLANO, Texas PepsiCo’s Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato chip varieties for the calorie-conscious consumer.

Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay’s Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010.

“The No. 1 request from consumers is for lower-sodium versions of the snacks they love most. However, they are unwilling to compromise on taste,” said Ann Mukherjee, chief marketing officer for Frito-Lay North America. “Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium.”

Lightly Salted products are available nationally in grocery, retail and mass merchandise. Lay’s Lightly Salted and Ruffles Lightly Salted potato chips are priced at $3.99 per 10-oz. and 10.5-oz. bags, respectively. Fritos Lightly Salted corn chips are priced at $2.99 for 9.25-oz. bags.

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Snack Pack adds three new pudding flavors to line

BY Allison Cerra

OMAHA, Neb. ConAgra has expanded its Snack Pack pudding line to now include three new delectable flavors.

Snack Pack’s line of pudding now will include blueberry muffin, cinnamon roll and sugar free caramel varieties that can be enjoyed day or night.

“Research showed the majority of our consumers enjoyed Snack Pack pudding as part of their lunch or as an afternoon snack,” said Jamel Richardson, brand manager, ConAgra Foods. “With the new Snack Pack flavors, such as blueberry muffin and cinnamon roll, we’re able to deliver a convenient, wholesome sweet treat appropriate for any time of day, including between breakfast and lunch and late night.”

Sold at grocery stores nationwide for an average retail price of $1.24 for four pudding cups, Snack Pack pudding comes in a multitude of flavors, including chocolate, vanilla, tapioca and butterscotch.

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